Abstract:

The foreseeable changes in the agricultural world are likely to have repercussions in all sectors peripheral to agriculture and therefore on the distribution of agricultural products. We may suppose that the role of the distributor and his relationship to the farmer will change. With this in view, firms will probably have to modify their commercial strategies, their communication strategies and their product-marketing strategies in order to continue to exist in the competitive world of agricultural products, since the advisor role of the distributor will no longer exist as it does today. The aim of the study is to help companies control their future more efficiently by a prospective approach to agricultural distribution.