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Research papers

Measuring animal health markets

For several years now Agridata has supplied in a continuing form (the Animal Health Index) data collected at farm level on the market for non ethical Animal Health products. During this time the nature of the service and the requirements of clients...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: John Poulson
November 24, 1976

Research papers

Report of group II

It is very obvious that there is no Animal Health Care industry awareness in the European Committee in Brussels. With future legislation in mind, there will be a strong pressure on the industry to go only for the bigger markets and to withdraw minor...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: T. van Dijk
November 24, 1976

Case studies

The market for pig growth promoters in the United Kingdom

Our objective in the pig growth promoter survey was not only to measure existing product usage but also to examine attitudes to the growth promoter/feed additive category in general, and then to establish as clearly as possible farmers' awareness of...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: John Landell Mills
November 24, 1976

Research papers

Foreword

The future of animal protein production is a subject of considerable discussion, of flaring emotions and conflicting situations. This is not surprising because the changes in this sector of the economy have been so vast and come so rapidly that very...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: Koos van Giezen
Company: Philips International
November 24, 1976

Research papers

Towards a new evaluation of grassland nutrition

Fisons have available a wide range of basic quantitative data on the use of fertilizer on grassland, covering a period of 20 years. But such data is largely restricted to analyses by size of farm and region. To gain a deeper insight into the...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Derek Harris, Ronald E. Walpole, Bill Blyth
June 15, 1976

Research papers

Aspects of agricultural marketing

The paper discusses five aspects of the authors' experience in agricultural marketing research, dealing with: 1) The farmer as a customer; 2) The farmer as a supplier; 3) The farmer as a marketer; 4) The development of agricultural marketing policy;...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: David H. Pickard, Howard Biggs
June 15, 1976

Research reports

Qualitative research into attitudes of people who grow their own vegetables prepared for Ciba-Geigy (UK) Ltd.

Ciba-Geigy (U.K) Limited have noted the tremendousincrease in the number of people growing their own vegetables,and the consequent effect on sales of seeds, plants, gardenchemicals and auxiliary products. It was decided that somebasic research into...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1974

Research papers

Agricultural planning and opinion surveys

Amongst the most urgent and difficult problems to be solved today, without any doubt, is that of agricultural development and the success of planning in this field. The series of surveys that we have carried out for the last several years to evaluate...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Michel Hoffmann
September 1, 1973

Research papers

Agricultural planning and opinion surveys (French)

Amongst the most urgent and difficult problems to be solved today, without any doubt, is that of agricultural development and the success of planning in this field. The series of surveys that we have carried out for the last several years to evaluate...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Michel Hoffmann
September 1, 1973