Resources Library by ANA

Digital friendships in the time of COVID-19

In partnership with Reach3 Insights, Roblox is talking to thousands of players for a deep exploration of the evolution of friendships in the age of social distancing. Selfie videos submitted by hundreds of Roblox players provide rich visual and...

Catalogue: ESOMAR TV: Client Summit 2020 at Home

Author: Maria Silvanskaya

June 11, 2020

The rules of the game

Key findings from new research that provides insights on the practical application of gamification techniques, particularly in APAC, are highlighted in this paper. The authors explore how differing cultural tendencies might affect someone's...

Catalogue: Asia Pacific 2017: Discoveries

Authors: April (Fanpan) Zeng, Jennifer Serrano, Pete Cape

Company: Research Now SSI

December 4, 2017

In pursuit of human truths

The quality of answers we get are proportional not only to the quality of questions we ask, but how we ask them. Clients are facing unprecedented clutter, competition, complexity and consumer sophistication. Increasingly, qualitative research is...

Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact

Authors: Dina El Sehrawy, Yasmin Badawi

Company: KANTAR TNS Malaysia

June 15, 2017

The rules of the game

Key findings from new research that provides insights on the practical application of gamification techniques, particularly in APAC, are highlighted in this paper. The authors explore how differing cultural tendencies might affect someone's...

Catalogue: Asia Pacific 2017: Discoveries

Authors: Jennifer Serrano, Pete Cape

Company: Research Now SSI

May 9, 2017

Taking games seriously

This paper will examine new enabling tools in the manner of games that can be used to convert and enrich the conventional focus group discussion. This shall be demonstrated using a couple of case studies from Indonesia.

Catalogue: Asia Pacific 2016: Get Connected!

Authors: Lee Ryan, Satish Pai, Monica Cravenetya

Company: Deka Marketing Research

June 15, 2016

It's time to get serious about play

Play is the future of research. Attention spans are shortening and the demand for something that is truly interesting and entertaining is increasing. People no longer want to answer half an hour surveys. People want to be engaged and entertained. It...

Catalogue: MENAP Forum 2015: Leading Transformation

Authors: Caroline Frankum, Ziad Skaff

Company: Hall & Partners

June 15, 2015

Treasure hunt

Games are not only easy and quick but are also highly involving for respondents, researchers and clients alike. Games are also an excellent tool to project people's minds into real life situations and to simulate complex decision-making processes....

Catalogue: Global Qualitative 2014: Research Renaissance

Authors: Sebastian Prassek, Nina Keller

Company: Happy Thinking People

November 18, 2014

Games as an emotionally driven experience

Games are emotionally driven experiences. Immersion theory states that game elements such as narrative determine whether or not players commit emotionally to the game world. Conversely, flow theory focuses on game mechanics and how they bring players...

Catalogue: Congress 2014: What Inspires?

Authors: Tang Ruihong, Danny Wang

September 10, 2014

Escaping the chains: How our unconscious limits and frees us

Get inspired to transform how you do research with an interactive demonstration of how to access and alter the consumer's unconscious mind. The science behind many recent research innovations is based on the unconscious: behavioural economics,...

Catalogue: Congress 2014: What Inspires?

Authors: Leigh Caldwell, Elina Halonen

September 10, 2014