Abstract:

Get inspired to transform how you do research with an interactive demonstration of how to access and alter the consumer's unconscious mind. The science behind many recent research innovations is based on the unconscious: behavioural economics, emotional measurement, and sensory testing. Gami?cation, big data and mobile research methods also bypass conscious answers to measure real choices outside the consumer’s awareness. This fun session shows the power of the consumer’s unconscious through live experiments (with prizes!) on: -how you are in?uenced by subconscious signals -how we don't always act on our own interests, but are influenced by social expectation -how the unconscious impact of culture changes our behaviour All experiments and tricks can be applied in practical market research.