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Research papers

Cracking the congealing data privacy code

The increasing importance for researchers to be proactively involved in discussing and carving the data privacy policies within organisations, in order to ensure the industry does not become inoperable in a compliance manifested environment.

Catalogue: Congress 2018
Author: Kudzai Guvi
September 23, 2018

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Cracking the congealing data privacy code

The increasing importance for researchers to be proactively involved in discussing and carving the data privacy policies within organisations, in order to ensure the industry does not become inoperable in a compliance manifested environment.

Catalogue: Congress 2018
Author: Kudzai Guvi
September 23, 2018

Research papers

Some of the knowledge gained from 10 years experience of advertising monitoring in the building society market in Nordrhein-Westfalen

For 10 years, Infratest has been continuously investigating the relevance of building society advertising for the LBS in North Rhine-Westphalia. It is shown that the question commonly used in such advertising tracking studies is problematic and how...

Catalogue: ESOMAR Congress 1989
Authors: Rolf Pfleiderer, Gunter Luke
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
September 15, 1989

Research papers

Some of the knowledge gained from 10 years experience of advertising monitoring in the building society market in Nordrhein-Westfalen (German)

For 10 years, Infratest has been continuously investigating the relevance of building society advertising for the LBS in North Rhine-Westphalia. It is shown that the question commonly used in such advertising tracking studies is problematic and how...

Catalogue: ESOMAR Congress 1989
Authors: Rolf Pfleiderer, Gunter Luke
June 15, 1989

Research papers

A book as a mass product

The Marketing Oriented approach and the use of appropriate tools in terms of Advertising and Market Research permit to obtain successful results not only in the traditional Mass Market markets, but also in the market of pocket books sold by...

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Authors: Arnaldo Aisa, Silvana Biasutti
November 6, 1985

Research papers

Evaluation of the differential fares policy contemplated for the "T.G.V" (very fast train) service in France

In the public transport sector, more than in most others, all the operators are faced by the problem of variations in the level of demand, giving rise in particular to peak traffic periods, with which they must deal as efficiently as possible whilst...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Authors: Jean-Claude Giblin, Jean-Louis Laborie
August 23, 1981

Research papers

Evaluation of the differential fares policy contemplated for the "T.G.V" (very fast train) service in France (French)

In the public transport sector, more than in most others, all the operators are faced by the problem of variations in the level of demand, giving rise in particular to peak traffic periods, with which they must deal as efficiently as possible whilst...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Authors: Jean-Claude Giblin, Jean-Louis Laborie
August 23, 1981

Research papers

The technological breakthrough in social science

To estimate costs and benefits and thus provide a rational basis for decision, social policy research must forecast the responses of target populations to particular social policies and programs. Costs are mostly a function of unit costs multiplied...

Catalogue: Seminar 1978: Social Research in the Public Sector
Author: Clark C. Abt
December 1, 1978

Research papers

Research policy and policy research

The title of this contribution suggests the existence of a certain dissatisfaction concerning the co-operation between research and policy. In many publications this feeling of dissatisfaction has been drawn to attention, but this is probably only a...

Catalogue: Seminar 1978: Social Research in the Public Sector
Author: Leo Welters
December 1, 1978