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Some of the knowledge gained from 10 years experience of advertising monitoring in the building society market in Nordrhein-Westfalen (German)

Date of publication: June 15, 1989

Catalogue: ESOMAR Congress 1989

Authors: Rolf Pfleiderer, Gunter Luke

Abstract:

For 10 years, Infratest has been continuously investigating the relevance of building society advertising for the LBS in North Rhine-Westphalia. It is shown that the question commonly used in such advertising tracking studies is problematic and how it could be improved. The experience from more than 120 ad post tests integrated into this tracking study has been systematically summarized in an "electronic ad handbook". This has made it possible to analyze new ways of understanding the operation of print advertising in the home loan market. The practical significance of this advertising research for LBS communication policy is illustrated by concrete examples.

Rolf Pfleiderer

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Gunter Luke

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Research Papers

Some of the knowledge gained from 10 years experience of advertising monitoring in the building society market in Nordrhein-Westfalen

Catalogue: ESOMAR Congress 1989

Authors: Rolf Pfleiderer, Gunter Luke

Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH

September 15, 1989

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Citation

Pfleiderer and Luke (1989a, September 15). Some of the knowledge gained from 10 years experience of advertising monitoring in the building society market in Nordrhein-Westfalen. ANA - ESOMAR. Retrieved December 21, 2024, from


https://ana.esomar.org/documents/some-of-the-knowledge-gained-from-10-years-experience-of-advertising-monitoring-in-the-building-society-market-in-nordrhein-westfalen


Research Papers

Perspectives of the building society market (German)

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Bruno Hötzel

Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH

June 15, 1982

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Citation

Hötzel, B. (1982a, June 15). Perspectives of the building society market (German). ANA - ESOMAR. Retrieved December 21, 2024, from


https://ana.esomar.org/documents/perspectives-of-the-building-society-market-german-


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The years of experience with a dialogue marketing information system in action within the German Unilever

Catalogue: Seminar 1980: Information Systems In Action

Author: Werner Röske

 

June 15, 1980

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Citation

Röske, W. (1980a, June 15). The years of experience with a dialogue marketing information system in action within the German Unilever. ANA - ESOMAR. Retrieved December 21, 2024, from


https://ana.esomar.org/documents/the-years-of-experience-with-a-dialogue-marketing-information-system-in-action-within-the-german-unilever


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Citation

Pfleiderer and Luke (1989a, June 15). Some of the knowledge gained from 10 years experience of advertising monitoring in the building society market in Nordrhein-Westfalen (German). ANA - ESOMAR. Retrieved December 21, 2024, from


https://ana.esomar.org/documents/the-years-of-experience-with-a-dialogue-marketing-information-system-in-action-within-the-german-unilever