Abstract:
The Marketing Oriented approach and the use of appropriate tools in terms of Advertising and Market Research permit to obtain successful results not only in the traditional Mass Market markets, but also in the market of pocket books sold by Bookshops.
This could also be of interest:
Research Papers
Provo as a mass movement
Catalogue: ESOMAR/WAPOR Congress 1969
Author: Leopold van Ravesteijn
 
June 15, 1969
Research Papers
Models of mass communication for a media-rich developing society
Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Steven H. Chaffee, Fausto Izcaray
 
August 1, 1975
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