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A book as a mass product

Date of publication: November 6, 1985

Catalogue: Seminar 1985: Below-The-Line And Sponsoring

Authors: Arnaldo Aisa, Silvana Biasutti

Abstract:

The Marketing Oriented approach and the use of appropriate tools in terms of Advertising and Market Research permit to obtain successful results not only in the traditional Mass Market markets, but also in the market of pocket books sold by Bookshops.

Arnaldo Aisa

Author

This is a long description of some author details.

Silvana Biasutti

Author

This is a long description of some author details.

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Citation

Aisa and Biasutti (1985a, November 06). A book as a mass product. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/a-book-as-a-mass-product