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A book as a mass product

Date of publication: November 6, 1985

Catalogue: Seminar 1985: Below-The-Line And Sponsoring

Authors: Arnaldo Aisa, Silvana Biasutti

Abstract:

The Marketing Oriented approach and the use of appropriate tools in terms of Advertising and Market Research permit to obtain successful results not only in the traditional Mass Market markets, but also in the market of pocket books sold by Bookshops.

Arnaldo Aisa

Author

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Silvana Biasutti

Author

This is a long description of some author details.

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Provo as a mass movement

Catalogue: ESOMAR/WAPOR Congress 1969

Author: Leopold van Ravesteijn

 

June 15, 1969

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Citation

van Ravesteijn, L. (1969a, June 15). Provo as a mass movement. ANA - ESOMAR. Retrieved August 22, 2025, from


https://ana.esomar.org/documents/provo-as-a-mass-movement


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Socio-psychological characteristics of book-buyers in the book stores in comparison with book club members

Catalogue: Seminar 1979: Publishing And The Communications Industry

Author: Arnaldo Aisa

 

November 1, 1979

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Citation

Aisa, A. (1979a, November 01). Socio-psychological characteristics of book-buyers in the book stores in comparison with book club members. ANA - ESOMAR. Retrieved August 22, 2025, from


https://ana.esomar.org/documents/socio-psychological-characteristics-of-book-buyers-in-the-book-stores-in-comparison-with-book-club-members


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Models of mass communication for a media-rich developing society

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: Steven H. Chaffee, Fausto Izcaray

 

August 1, 1975

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Chaffee and Izcaray (1975a, August 01). Models of mass communication for a media-rich developing society. ANA - ESOMAR. Retrieved August 22, 2025, from


https://ana.esomar.org/documents/models-of-mass-communication-for-a-media-rich-developing-society


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Citation

Aisa and Biasutti (1985a, November 06). A book as a mass product. ANA - ESOMAR. Retrieved August 22, 2025, from


https://ana.esomar.org/documents/models-of-mass-communication-for-a-media-rich-developing-society