A book as a mass product

Date of publication: November 6, 1985

Abstract:

The Marketing Oriented approach and the use of appropriate tools in terms of Advertising and Market Research permit to obtain successful results not only in the traditional Mass Market markets, but also in the market of pocket books sold by Bookshops.

Arnaldo Aisa

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Silvana Biasutti

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Research Papers

Research Papers

Research Papers

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