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Some of the knowledge gained from 10 years experience of advertising monitoring in the building society market in Nordrhein-Westfalen

Date of publication: September 15, 1989

Catalogue: ESOMAR Congress 1989

Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH

Authors: Rolf Pfleiderer, Gunter Luke

Abstract:

For 10 years, Infratest has been continuously investigating the relevance of building society advertising for the LBS in North Rhine-Westphalia. It is shown that the question commonly used in such advertising tracking studies is problematic and how it could be improved. The experience from more than 120 ad post tests integrated into this tracking study has been systematically summarized in an "electronic ad handbook". This has made it possible to analyze new ways of understanding the operation of print advertising in the home loan market. The practical significance of this advertising research for LBS communication policy is illustrated by concrete examples.

Rolf Pfleiderer

Author

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Gunter Luke

Author

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Research Papers

Some of the knowledge gained from 10 years experience of advertising monitoring in the building society market in Nordrhein-Westfalen (German)

Catalogue: ESOMAR Congress 1989

Authors: Rolf Pfleiderer, Gunter Luke

 

June 15, 1989

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Citation

Pfleiderer and Luke (1989a, June 15). Some of the knowledge gained from 10 years experience of advertising monitoring in the building society market in Nordrhein-Westfalen (German). ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/some-of-the-knowledge-gained-from-10-years-experience-of-advertising-monitoring-in-the-building-society-market-in-nordrhein-westfalen-german-


Research Papers

Perspectives of the building society market

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Bruno Hötzel

Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH

June 15, 1982

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Citation

Hötzel, B. (1982a, June 15). Perspectives of the building society market. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/perspectives-of-the-building-society-market


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Networking knowledge within circles of Interest in the Eureko group

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Authors: Arnold Burlage, Pieter Van Eeden, Karel C. P. Slootman

Company: GfK

September 1, 1998

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Citation

Burlage, Van Eeden and Slootman (1998a, September 01). Networking knowledge within circles of Interest in the Eureko group . ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/networking-knowledge-within-circles-of-interest-in-the-eureko-group-


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Citation

Pfleiderer and Luke (1989a, September 15). Some of the knowledge gained from 10 years experience of advertising monitoring in the building society market in Nordrhein-Westfalen. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/networking-knowledge-within-circles-of-interest-in-the-eureko-group-