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Tobaccowala and Key (2020a, July 30). How to measure brand purpose at the speed of culture. ANA - ESOMAR. Retrieved December 11, 2024, from
https://ana.esomar.org/documents/how-to-measure-brand-purpose-at-the-speed-of-culture
Torii and Meillat (2019a, June 27). MR contribution to #1 sales spot first-time-ever for Nissan Japan. ANA - ESOMAR. Retrieved December 11, 2024, from
https://ana.esomar.org/documents/mr-contribution-to-1-sales-spot-first-time-ever-for-nissan-japan
Souda and Zamarian (2017a, September 04). Can chairs talk?. ANA - ESOMAR. Retrieved December 11, 2024, from
https://ana.esomar.org/documents/can-chairs-talk-
Mundrey, R. (2017a, August 24). It takes many notes to make a symphony. ANA - ESOMAR. Retrieved December 11, 2024, from
https://ana.esomar.org/documents/-it-takes-many-notes-to-make-a-symphony
Parent, M. (1985a, June 15). Implications of a strategic/competitor focus on the application and process of marketing research. ANA - ESOMAR. Retrieved December 11, 2024, from
Brown and Roach (1985a, February 27). Uses and application of IMS databases and information sources for competitor analysis. ANA - ESOMAR. Retrieved December 11, 2024, from
Schipper, J. A. (1985a, February 27). Competitive analysis and media planning. ANA - ESOMAR. Retrieved December 11, 2024, from
https://ana.esomar.org/documents/competitive-analysis-and-media-planning
Matthews, J. (1985a, February 27). The use of international online databases in competitive analysis. ANA - ESOMAR. Retrieved December 11, 2024, from
https://ana.esomar.org/documents/the-use-of-international-online-databases-in-competitive-analysis
Plag, S. (1985a, February 27). Macroanalysis of the international pharmaceutical industry. ANA - ESOMAR. Retrieved December 11, 2024, from
https://ana.esomar.org/documents/macroanalysis-of-the-international-pharmaceutical-industry