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The use of international online databases in competitive analysis

Date of publication: February 27, 1985

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis

Author: Janet Matthews

Abstract:

Online databases extend the researcher's range of sources so greatly that they cannot be ignored both as a tool in competitive analysis and as a means of keeping abreast of the world's literature on technical and business aspects of the pharmaceutical industry.

Janet Matthews

Author

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Citation

Matthews, J. (1985a, February 27). The use of international online databases in competitive analysis. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/the-use-of-international-online-databases-in-competitive-analysis