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Implications of a strategic/competitor focus on the application and process of marketing research

Date of publication: June 15, 1985

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: Michael Parent

Abstract:

This paper presents a brief review of a structural approach to competitor analysis: A review which includes a presentation of several strategic planning models particularly those involving a competition approach. To help understand the role of marketing research in these strategic models, the concept of links between market structure and the strategic decisions of firms is presented.

Michael Parent

Author

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Citation

Parent, M. (1985a, June 15). Implications of a strategic/competitor focus on the application and process of marketing research. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/implications-of-a-strategic-competitor-focus-on-the-application-and-process-of-marketing-research