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Implications of a strategic/competitor focus on the application and process of marketing research

Date of publication: June 15, 1985

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: Michael Parent

Abstract:

This paper presents a brief review of a structural approach to competitor analysis: A review which includes a presentation of several strategic planning models particularly those involving a competition approach. To help understand the role of marketing research in these strategic models, the concept of links between market structure and the strategic decisions of firms is presented.

Michael Parent

Author

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Research Papers

Strategic implications of product and country images

Catalogue: ESOMAR Congress 1988

Authors: Nicolas Papadopoulos, Judith Marshall, Louise A. Heslop

 

September 1, 1988

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Citation

Papadopoulos, Marshall and Heslop (1988a, September 01). Strategic implications of product and country images. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/strategic-implications-of-product-and-country-images


Research Papers

A new challenge: Strategic research

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: Louis Tuvee

 

June 15, 1985

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Citation

Tuvee, L. (1985a, June 15). A new challenge: Strategic research. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/a-new-challenge-strategic-research


Research Papers

The position and role of research within strategic marketing planning

Catalogue: ESOMAR Congress 1981: Research For Profitability

Author: Richard S. Halpern

Company: The Coca-Cola Company

August 23, 1981

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Citation

Halpern, R. S. (1981a, August 23). The position and role of research within strategic marketing planning. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-position-and-role-of-research-within-strategic-marketing-planning


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Citation

Parent, M. (1985a, June 15). Implications of a strategic/competitor focus on the application and process of marketing research. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-position-and-role-of-research-within-strategic-marketing-planning