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Webinars

SORMA - ESOMAR Event: Cum sa iti cresti vanzarile utilizand cercetarea de marketing?

SORMA (Societatea Român? de Marketing ?i Cercetarea Opiniei Publice), împreun? cu ESOMAR (Organiza?ia Interna?ional? a Industriei de Cercetare de Pia??), v? invit? la un eveniment online cu tema ?Cum s? i?i cre?ti...

Catalogue:
Authors: Alina Serbanica, Kristin Luck, Calin Costinas, Iulia Pencea
Company: SORMA
July 9, 2021

Webinars

Best of ESOMAR Italy: Understanding consumers in the current technoculture

BEST OF ESOMAR ITALY 2021Understanding consumers in current technoculturewith the support of the Department of Economics and Management SciencesUniversità Cattolica del Sacro Cuoreand ASSIRM (Italian Association of Market Research...

Catalogue: Webinars 2021
Authors: Kristin Luck, Giulia Fabrizi, Alberto Stracuzzi, Piergiorgio Rossi, Mario Dughi, Leanne Tomasevic, Grant Feller, David Evans, Robert V. Kozinets, Rossella Gambetti, Silvia Biraghi, Angela Beccanulli, Fabio Delton, Maria Ryzhikova, Elisa Ventrici, Stefania Boleso
May 21, 2021

Research papers

Gender, race and power in AI

AI is one of the hottest topics in the industry and its potential to enhance and improve data analysis could be considered unparalleled. But how to ensure that the AI we utilize doesn't produce bigger data gaps than it fixes?

Catalogue: Latin America 2020 - Insights Festival
Authors: Kristin Luck, Jessica Sage
Companies: ScaleHouse, Women in Research (WIRe)
October 19, 2020

Videos

Gender, race and power in AI

AI is one of the hottest topics in the industry and its potential to enhance and improve data analysis could be considered unparalleled. But how to ensure that the AI we utilize doesn't produce bigger data gaps than it fixes?

Catalogue: Latin America 2020 - Insights Festival
Authors: Kristin Luck, Jessica Sage
Companies: ScaleHouse, Women in Research (WIRe)
October 19, 2020

Videos

Let's discuss data science

Share your views on how you believe the Market Research community can strengthen the connection with Data Scientists.

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Kristin Luck
September 8, 2019

Videos

Key drivers of investment and M&A activity in market research

SAP, the German software unicorn, stunned the market research and financial markets in 2018 by acquiring Qualtrics for $8 billion in cash. No earnouts, no deferred compensation, no stock. Cash. Tableau was recently acquired by Salesforce...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Kristin Luck, Kristof De Wulf, Lisa R. Courtade, Sima Vasa, Sören Haefcke
September 8, 2019

Videos

All aboard! We are in this together

We’ll be sharing the key revelations from the researching a career project – which has gathered a global industry opinion on careers in our industry. We’ll not only be sharing the key learnings but more importantly we’ll be...

Catalogue: Congress 2015: Revelations
Authors: Caroline Bates, Chris Wallbridge, Emily Kettle, Liz Norman, Kristin Luck, Matt Taylor
June 15, 2015

Research papers

Measuring up

It’s been said that goldfish have an attention span of only a few seconds and that human beings are swiftly swimming down the same path. For market researchers, this trend must be addressed from multiple angles in order to continue garnering...

Catalogue: Congress 2013: Think Big
Authors: Aaron Jue, Kristin Luck
Company: Decipher, Inc.
September 26, 2013

Videos

Measuring up

It’s been said that goldfish have an attention span of only a few seconds and that human beings are swiftly swimming down the same path. For market researchers, this trend must be addressed from multiple angles in order to continue garnering...

Catalogue: Congress 2013: Think Big
Authors: Kristin Luck, Aaron Jue
Company: Decipher, Inc.
June 15, 2013