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Videos

ESOMAR Extraordinary General Meeting PM session

Last week ESOMAR's Council informed members that it has invalidated the results of the recent elections for ESOMAR Council 2023-24. You can learn more about this here. It is now necessary to hold an Extraordinary General Meeting (EGM) to...

Catalogue: Webinars 2022
Authors: Kristin Luck, Pravin Shekar, Niels Schillewaert, Nikki Lavoie, Alain Mizrahi
Company: ESOMAR
December 27, 2022

Videos

ESOMAR Extraordinary General Meeting - AM session

Last week ESOMAR's Council informed members that it has invalidated the results of the recent elections for ESOMAR Council 2023-24. You can learn more about this here. It is now necessary to hold an Extraordinary General Meeting (EGM) to...

Catalogue: Webinars 2022
Authors: Kristin Luck, Niels Schillewaert, Pravin Shekar, Alain Mizrahi
Company: ESOMAR
December 27, 2022

Research reports

Mutatis mutandis- The business value of insights

ESOMAR's primary mission for the past 70+ years has been to safeguard and promote the interestsof the insights and data analytics profession. In recent times we have been paying a lot more attentionto the constituency of 'end-clients' (brand-owners)...

Catalogue: ESOMAR Publications
Author: Niels Schillewaert
August 14, 2020

Videos

Client chat show: A take on how insight functions deal with a changing business environment

Customer insight is the number 1 capability for the C-suite, yet the perceived need for market research diminishes. Based on group discussions extra interviews with end-clients, we highlight the challenges CMI departments face and how they cope.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Niels Schillewaert, Begonia Fafian, Joseph Chen, Fenny Léautier
September 8, 2019

Research papers

Turning shopper insights into company-wide memes

Impact is the name of the game in market research. There are two critical success factors to activate an organisation with the outcome of research: a co-creative platform where employees can interact with the insights and a research method that...

Catalogue: Congress 2015: Revelations
Authors: Niels Schillewaert, Holly Rozelle, Olesya Govorun, Tom De Ruyck, Thomas Troch
Company: InSites Consulting
October 1, 2015

Videos

A conversation with Jordan Casey

Following his inspirational keynote presentation last year, entrepreneur Jordan Casey, returns to the Congress to reveal what he's been up to and what's changed now that he's turned 15.

Catalogue: Congress 2015: Revelations
Authors: Jordon Casey, Niels Schillewaert
June 15, 2015

Videos

The talent contest: ESOMAR research effectiveness award

This award highlights best practice in effectiveness from around the world, placing particular emphasis on how research affects performance in a measurable way. The award is designed to illustrate the value that research brings to decision making in...

Catalogue: Congress 2015: Revelations
Author: Niels Schillewaert
June 15, 2015

Videos

Turning shopper insights into company-wide memes

Impact is the name of the game in market research. There are two critical success factors to activate an organisation with the outcome of research: a co-creative platform where employees can interact with the insights and a research method that...

Catalogue: Congress 2015: Revelations
Authors: Niels Schillewaert, Tom De Ruyck, Thomas Troch, Anouk Willems, Holly Rozelle, Olesya Govorun
Company: InSites Consulting
June 15, 2015

Research papers

Crowd interpretation

Research is becoming increasingly a commodity. We see a trend towards DIY research on the client side. Researchers are no longer in the business of data collection or analysis only. The researcher of the future needs to be an insight generator and...

Catalogue: Congress 2011: Impact
Authors: Peter Claes, Gigi Ilustre, Niels Schillewaert, Annelies Verhaeghe
Company: InSites Consulting
September 18, 2011