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The talent contest: ESOMAR research effectiveness award

Date of publication: June 15, 2015

Catalogue: Congress 2015: Revelations

Author: Niels Schillewaert

Abstract:

This award highlights best practice in effectiveness from around the world, placing particular emphasis on how research affects performance in a measurable way. The award is designed to illustrate the value that research brings to decision making in both business and society.

Niels Schillewaert

Author

This is a long description of some author details.

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Schillewaert, N. (2015a, June 15). The talent contest: ESOMAR research effectiveness award . ANA - ESOMAR. Retrieved July 22, 2025, from


https://ana.esomar.org/documents/the-talent-contest-esomar-research-effectiveness-award-