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The talent contest: ESOMAR research effectiveness award

Date of publication: June 15, 2015

Catalogue: Congress 2015: Revelations

Author: Niels Schillewaert

Abstract:

This award highlights best practice in effectiveness from around the world, placing particular emphasis on how research affects performance in a measurable way. The award is designed to illustrate the value that research brings to decision making in both business and society.

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