Resources Library by ANA

The Canadian RTS study

By returning to the sample of Canadians who filled out a BBM radio diary, BBM Canada was able to bring an extensive product and customer behavior database combined with BBM's radio ratings to desktops in Canadian radio stations, agencies and...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio

Authors: Craig Dorning, Pasquale A. Pellegrini

June 16, 2003

Measuring formats

After detailed testing, Radiocontrol has been the official measuring system for radio consumption in Switzerland since 1 January 2001. In the meantime two years have passed - time enough for the client radio stations to run their first analysis and...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio

Authors: Manuel Daehler, Rolf Müller

June 16, 2003

Radio: Ready to rumble

This paper briefly reviews some of the research upon which most radio planning models are based and considers the relative impact of position in break and 'low clutter airtime' against the more traditional territory surrounding frequency within the...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio

Authors: Howard Parry-Husbands, Alan Bowman

June 16, 2003

Rediscovering Latin American households

Despite its cultural wealth and biodiversity, Peru is one of the poorest countries in Latin America, with approximately 55% of its population below the poverty line. Faced with this challenge, a multinational company known for its interest in market...

Catalogue: Latin America 2003

Authors: Paola Ruchmann, Alfredo Torres

Company: Apoyo

May 4, 2003

In the backstage of the TV audience

This paper describes a new media research tool - PPR - which can be applied to improve the effectiveness of media planning. PPR - Public and TV Programme Relation Rate - shows the way to understand how people watch TV, and their feelings and behavior...

Catalogue: Latin America 2003

Authors: Fábio Mariano, Elenice Rampazzo, Paolo Fiasco

May 4, 2003

How an external audit can assist an industry in establishing the credibility of a rating service

This paper reviews why auditing media research is necessary and provides a framework for establishing an initial audit process. It also describes the benefits achieved when an audit process is properly administered.

Catalogue: Latin America 2003

Authors: George Ivie, Nick Terlizzi

May 4, 2003

Do producers and consumers speak the same language?

Multi-national communication is a standard practice in the fragrance industry. But how are multi-national messages perceived in local markets? The paper examines the phenomenon of female fragrance advertising from two sides: what producers presented...

Catalogue: ESOMAR Fragrance Research Conference 2003

Author: Maria Papanthymou

March 16, 2003

Measuring newspaper reading during summer period via mobile phones

Historically it has been very difficult for newspapers to measure and analyze newspaper consumption and reading behavior during the summer period when many readers are on holiday.With new data-collecting methods, using mobile phones, it can however...

Catalogue: ESOMAR Technovate Conference 2003

Authors: Leif Widman, Lena Vogelius

January 26, 2003

Adapting global communication to Asian markets

In a rapidly unifying world where communication is gradually becoming universally homogenous, there remain certain core regional differences in response, rooted in the more robust cultural values and beliefs which have survived over time. This paper...

Catalogue: Asia Pacific 2002

Authors: Punita Gandhi, Navjeet Bawa

Company: KANTAR TNS Malaysia

December 1, 2002