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How an external audit can assist an industry in establishing the credibility of a rating service

Date of publication: May 4, 2003

Catalogue: Latin America 2003

Authors: George Ivie, Nick Terlizzi

Abstract:

This paper reviews why auditing media research is necessary and provides a framework for establishing an initial audit process. It also describes the benefits achieved when an audit process is properly administered.

George Ivie

Author

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Nick Terlizzi

Author

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Ivie and Terlizzi (2003a, May 04). How an external audit can assist an industry in establishing the credibility of a rating service. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/how-the-industry-forecasts