Back

How an external audit can assist an industry in establishing the credibility of a rating service

Date of publication: May 4, 2003

Catalogue: Latin America 2003

Authors: George Ivie, Nick Terlizzi

Abstract:

This paper reviews why auditing media research is necessary and provides a framework for establishing an initial audit process. It also describes the benefits achieved when an audit process is properly administered.

George Ivie

Author

This is a long description of some author details.

Nick Terlizzi

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Retail audit techniques in an underdeveloped economy

Catalogue: Latin America 1991: Exchanging Experiences

Author: Edomond J. Saade

 

May 5, 1991

×

Citation

Saade, E. J. (1991a, May 05). Retail audit techniques in an underdeveloped economy. ANA - ESOMAR. Retrieved August 23, 2025, from


https://ana.esomar.org/documents/retail-audit-techniques-in-an-underdeveloped-economy


Research Papers

The evolution of a Latin American audit process

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Authors: George Ivie, Nick Terlizzi

Company: Ernst and Young Services Pty Ltd

June 15, 1998

×

Citation

Ivie and Terlizzi (1998a, June 15). The evolution of a Latin American audit process . ANA - ESOMAR. Retrieved August 23, 2025, from


https://ana.esomar.org/documents/the-evolution-of-a-latin-american-audit-process-


Research Papers

An experiment in typology: Evaluating physician productivity classification through the use of syndicated audit services

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products

Authors: David Labson, David A. West

 

June 15, 1970

×

Citation

Labson and West (1970a, June 15). An experiment in typology: Evaluating physician productivity classification through the use of syndicated audit services . ANA - ESOMAR. Retrieved August 23, 2025, from


https://ana.esomar.org/documents/an-experiment-in-typology-evaluating-physician-productivity-classification-through-the-use-of-syndicated-audit-services-


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Ivie and Terlizzi (2003a, May 04). How an external audit can assist an industry in establishing the credibility of a rating service. ANA - ESOMAR. Retrieved August 23, 2025, from


https://ana.esomar.org/documents/an-experiment-in-typology-evaluating-physician-productivity-classification-through-the-use-of-syndicated-audit-services-