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Research papers

The changing face of agency research in the UK

The market research industry in the U.K. has not only grown appreciably over the last two decades, but it has also changed considerably in character and the way in which it is structured. The purpose of this paper is to look at what changes have...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: J. A. Fuller
May 1, 1974
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Citation

Fuller, J. A. (1974a, May 01). The changing face of agency research in the UK. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/the-changing-face-of-agency-research-in-the-uk


Research papers

Discussion opening on Mr. Leighton's paper

Roughton's comment on the paper "The shoemaker's children always have the poorest shoes" by A. Leighton.

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Geoffrey W. Roughton
May 1, 1974
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Citation

Roughton, G. W. (1974a, May 01). Discussion opening on Mr. Leighton's paper. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/discussion-opening-on-mr-leighton-s-paper


Research papers

Discussion opening on Mr. Laborie's paper

Fuller's comment on the paper "Organising an opinion and market research company" by J. Fuller.

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: J. A. Fuller
May 1, 1974
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Citation

Fuller, J. A. (1974a, May 01). Discussion opening on Mr. Laborie's paper. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/discussion-opening-on-mr-laborie-s-paper


Research papers
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Citation

Burdus, J. (1974a, May 01). Some conclusions of the seminar. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/some-conclusions-of-the-seminar


Research papers

Research budgeting in the client company

How much should be spent on Market Research? This is a common question for which there is no simple answer. The Market Research expenditure should reflect the plans and objectives of the Company. Consequently, the Market Research budget should be...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: W. G. Batham
May 1, 1974
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Citation

Batham, W. G. (1974a, May 01). Research budgeting in the client company. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/research-budgeting-in-the-client-company


Research papers

Organising an opinion and market research company

When reflecting on organising an opinion and market research company, the first difficulty is the necessity not to find a good organisation but to find a good organisation convenient for the men who put it into practice. The problem is that of being...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Jean-Louis Laborie
Company: KANTAR TNS Malaysia
May 1, 1974
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Citation

Laborie, J. (1974a, May 01). Organising an opinion and market research company. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/organising-an-opinion-and-market-research-company


Research papers

Let the buyer beware

It is often said that pharmaceutical market research is "different". I would prefer to look at it the other way round and say that as an industry we have certain needs and that certain types of agencies cater for those needs. We require, basically,...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Terry I. Jones
May 1, 1974
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Citation

Jones, T. I. (1974a, May 01). Let the buyer beware. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/let-the-buyer-beware


Research papers

How professional is the management of research institutes?

During the Luxembourg Seminar on "Managing Market Research as a Business" I carried out a brief survey on some aspects of the management of research institutes. The questionnaire was set up in haste and the sample is the only representative of agency...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Coen C. J. de Koning
May 1, 1974
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Citation

de Koning, C. C. (1974a, May 01). How professional is the management of research institutes?. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/how-professional-is-the-management-of-research-institutes-