Abstract:
Conclusion of the seminar "Managing market research as a business" by J. A. Burdus.
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Conclusions of the seminar
Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
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Closing of the seminar
Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Author: Mario van Hamersveld
Company: Philips International
November 6, 1985
