The changing face of agency research in the UK

Date of publication: May 1, 1974

Author: J. A. Fuller


The market research industry in the U.K. has not only grown appreciably over the last two decades, but it has also changed considerably in character and the way in which it is structured. The purpose of this paper is to look at what changes have taken place, why they have taken place in the industry and to see how a typical research company has coped and adapted itself (for better or for worse) to these changing conditions.

J. A. Fuller


This is a long description of some author details.

Research Papers

Research Papers

Research Papers

  • PDF
  • This could also be of interest