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The changing face of agency research in the UK

Date of publication: May 1, 1974

Catalogue: Seminar 1974: Managing Market Research As A Business

Author: J. A. Fuller

Abstract:

The market research industry in the U.K. has not only grown appreciably over the last two decades, but it has also changed considerably in character and the way in which it is structured. The purpose of this paper is to look at what changes have taken place, why they have taken place in the industry and to see how a typical research company has coped and adapted itself (for better or for worse) to these changing conditions.

J. A. Fuller

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Fuller, J. A. (1974a, May 01). The changing face of agency research in the UK. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/a-changing-role-of-agency