Abstract:
The market research industry in the U.K. has not only grown appreciably over the last two decades, but it has also changed considerably in character and the way in which it is structured. The purpose of this paper is to look at what changes have taken place, why they have taken place in the industry and to see how a typical research company has coped and adapted itself (for better or for worse) to these changing conditions.
This could also be of interest:
Research Papers
Janus and the changing face of pricing research
Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Maureen Arink, Anne Favrelle, Vicky Nef
Company: SKIM
September 15, 2010
Research Papers
A changing role of agency
Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Wen Fan, QingQing Qiu, Yao Shi
 
April 17, 2012
