Resources Library by ANA

Coca-Cola Europe and the Philosopher's Stone

On realization that only 20% of their Brand Tracker information was used across all 32 European markets, Coca-Cola Europe started searching for the Philosopher's Stone. The journey will take the us through the difficulties of negotiating a positive...

Catalogue: Congress 2010: The Changing Face Of Market Research

Authors: Patricio Pagani, Richard Raubik, James May

Companies: Infotools, KANTAR TNS Malaysia, The Coca-Cola Company

September 15, 2010

Is it time for a makeover?

With the rapid growth of market research in Asia Pacific, the requirement for talent in the region is growing and is one of the key challenges for most of the organizations. However, it has been long recognized that our industry does not get its fair...

Catalogue: Asia Pacific 2009: Competing On A World Stage

Authors: Arun Joshi, Aruni Ghosh, Rinku Patnaik, Soumya Mukherjee

Company: Nielsen

April 7, 2009

Anticipating tomorrow's societal change today

We realize that after years of benefiting from emerging markets and cheap products through cheap foreign labor, most Western countries such as Germany, France, the United States and Great Britain are now facing the negative effects of globalization:...

Catalogue: Congress 2008: Frontiers

Authors: Christian Wenger, Kerstin Ullrich

September 26, 2008

Measuring the business elites of India and China

If the pundits are to be believed, China and India will rank as the world's first and second largest economies by the middle of this century, surpassing those of the United States and Japan. But surprising as this may seem to some, it merely marks...

Catalogue: Asia Pacific 2008

Authors: Simon Staplehurst, Jenny Heak, Andrew Green

Company: Ipsos MRBI

April 9, 2008

Inside the afluent space

Wealth is being created in Asia at an unprecedented pace. In 2006, five of the top ten countries with the fastest growth in millionaires are Asian, including the top three; Singapore, India and Indonesia. The number of Asian billionaires grew 32% in...

Catalogue: Asia Pacific 2008

Authors: Chin Mun Hong, Geoffrey Yan, Sue Phillips

Companies: Ipsos MRBI, American Express Company

April 9, 2008

Retaining after sales business at the branded automotive dealership

In many national economies the automotive business plays a major role. In Germany for instance 10% of the working population is in some way connected to the automotive industry. In automotive retailing the impressive turnover of automotive...

Catalogue: Automotive 2008

Authors: Dick Hage, Jurgen Verlee

March 3, 2008

A tale of two giants

The purpose of the current research is to investigate the changing notions of the consumer's self in the transitional economies of India and China.The effects that self-image has on a consumer's choice of brands is examined. Self-image, in turn is...

Catalogue: Congress 2007: Excellence

Author: Chirajeet Sengupta

Company: Evalueserve

September 19, 2007

Noodles & pastas of Asia's evolving markets

This paper looks at the longitudinal analysis of different categories in Asia to understand how the market is evolving and to compare the direction of evolution with the European market. The aim is to arrive at the implications for the marketers to...

Catalogue: Asia Pacific 2007

Authors: Manish Makhijani, Nehal Medh

Companies: Ipsos MRBI, Unilever

March 12, 2007

Bottom of the pyramid

Low income consumers, the largest and fastest growing market, are the new frontier for the corporate world.Most low income tourists travel by bus and take their trips with family or friends. Travel packages are organized by someone in the...

Catalogue: Leisure 2006

Authors: Haroldo Torres, Luciana Aguiar, Tania Limeira

October 8, 2006