Bottom of the pyramid

Date of publication: October 8, 2006

Catalogue: Leisure 2006

Abstract:

Low income consumers, the largest and fastest growing market, are the new frontier for the corporate world. Most low income tourists travel by bus and take their trips with family or friends. Travel packages are organized by someone in the neighborhood acting as informal organizing agents who are unaware of the universe of tourism. Moreover, almost all travel done by low income individuals is paid upfront. This data suggests that there is a potential market for low-cost tourist packages in Brazil and new opportunities for public or private initiatives that would enable this segment of the population to increase its consumption of tourism.

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