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Noodles & pastas of Asia's evolving markets

Date of publication: March 12, 2007

Catalogue: Asia Pacific 2007

Companies: , Unilever

Authors: Manish Makhijani, Nehal Medh

Abstract:

This paper looks at the longitudinal analysis of different categories in Asia to understand how the market is evolving and to compare the direction of evolution with the European market. The aim is to arrive at the implications for the marketers to develop stronger brands in Asia.

Manish Makhijani

Author

This is a long description of some author details.

Nehal Medh

Author

This is a long description of some author details.

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Makhijani and Medh (2007a, March 12). Noodles & pastas of Asia's evolving markets. ANA - ESOMAR. Retrieved April 26, 2025, from


https://ana.esomar.org/documents/re-igniting-brand-purpose-via-fun-with-the-father-in-south-india-