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Research reports

Qualitative research for creative development of a national girobank symbol

National Girobank is in some doubt as to the continuedefficacy of the existing logo- 'G' - of NationalGiro in terms of impact and memorability and itscommunications. In the light of the change in name of the organizationfrom National Giro to National...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1978
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Citation

, C. (1978a, November 01). Qualitative research for creative development of a national girobank symbol. ANA - ESOMAR. Retrieved January 14, 2025, from


https://ana.esomar.org/documents/qualitative-research-for-creative-development-of-a-national-girobank-symbol


Research reports

Qualitative research into Lucozade advertising

The research was conducted in March 1978 to establishcurrent attitudes towards Lucozade and to assessthe potential of an 'in-health' advertising strategyto promote usage. The findings were favorableto this strategy and two new advertisements,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1978
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Citation

, C. (1978a, August 01). Qualitative research into Lucozade advertising. ANA - ESOMAR. Retrieved January 14, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-lucozade-advertising


Research reports

Research report on C2 weekly-paid workers with current accounts at Gec Trafford Park sub-branch

Midland Bank Ltd., have little knowledge about thepotential of this type of sub-branch amongst thissocio-economic sector and hence research wassuggested to investigate attitudes towards the subbranch and motives and behavior concerning the operation...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1978
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Citation

, C. (1978a, April 01). Research report on C2 weekly-paid workers with current accounts at Gec Trafford Park sub-branch. ANA - ESOMAR. Retrieved January 14, 2025, from


https://ana.esomar.org/documents/research-report-on-c2-weekly-paid-workers-with-current-accounts-at-gec-trafford-park-sub-branch


Research reports

Research report on attitudes towards Middleton building society

The Middleton Building Society, established since 1872, is entering a period of expansion and competition, both in terms of its birthplace of Middleton and the towns to which it has entered and plans to enter. The research was required to obtain a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1978
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Citation

, C. (1978a, January 01). Research report on attitudes towards Middleton building society. ANA - ESOMAR. Retrieved January 14, 2025, from


https://ana.esomar.org/documents/research-report-on-attitudes-towards-middleton-building-society


Research reports

Exploratory study on the attitudes of dairy farmers and vets to Mastitis

The objectives of this research were to explore in apreliminary way the attitudes of Dairy Farmers and Vetsto the control and treatment of Mastitis. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1977
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Citation

, C. (1977a, December 01). Exploratory study on the attitudes of dairy farmers and vets to Mastitis. ANA - ESOMAR. Retrieved January 14, 2025, from


https://ana.esomar.org/documents/exploratory-study-on-the-attitudes-of-dairy-farmers-and-vets-to-mastitis


Research reports

Rowntree's jelly Speakeasy

'Speakeasy' has been on Trident television during the summer of 1977. The objectives of this researchwere: 1. To examine attitudes to Jellies, andthe brand imagery of Rowntrees especiallyversus Own Label jellies; 2. To explore recall of 'Speakeasy',...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1977
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Citation

, C. (1977a, November 01). Rowntree's jelly Speakeasy. ANA - ESOMAR. Retrieved January 14, 2025, from


https://ana.esomar.org/documents/rowntree-s-jelly-speakeasy


Research reports

Motorists attitudes to Firestone Tyres

Previous research for Firestone has been limitedto a simple monitor of awareness and other basicmarket data. This research was designed to provide deeper and richer information on motorists andtheir attitudes to Firestone which can be used for the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 2, 1977
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Citation

, C. (1977a, October 02). Motorists attitudes to Firestone Tyres. ANA - ESOMAR. Retrieved January 14, 2025, from


https://ana.esomar.org/documents/motorists-attitudes-to-firestone-tyres


Research reports

British Airways campaign development 1977/78

Multi-national qualitative research is being conducted toaid the development of 1977/78 British Airways AdvertisingCampaign. This report contains the results of qualitativeresearch conducted in Nairobi.The objectives of the research were:1. To...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
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Citation

, C. (1977a, July 01). British Airways campaign development 1977/78 . ANA - ESOMAR. Retrieved January 14, 2025, from


https://ana.esomar.org/documents/british-airways-campaign-development-1977-78-


Research reports

Qualitative research into Project Omega

Elida Gibbs is interested in developing a possible newbrand of perfume and have available four possible 'concepts'. These take the form of animatic commercialswith voice-over, packs, and names.The specific objectives of the research were:1. To assess...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1977
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Citation

, C. (1977a, June 01). Qualitative research into Project Omega. ANA - ESOMAR. Retrieved January 14, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-project-omega