Rowntree's jelly Speakeasy

Date of publication: November 1, 1977


'Speakeasy' has been on Trident television during the summer of 1977. The objectives of this research were:

1. To examine attitudes to Jellies, and the brand imagery of Rowntrees especially versus Own Label jellies;

2. To explore recall of 'Speakeasy', spontaneous and prompted.

3. To assess comprehension of the messages in 'Speakeasy' likes and dislikes, and what it was seen to be saying about Rowntrees jellies. 

CRAM/Peter Cooper Archive


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