Abstract:
Previous research for Firestone has been limited to a simple monitor of awareness and other basic market data. This research was designed to provide deeper and richer information on motorists and their attitudes to Firestone which can be used for the advertising development and general management insight.
Research Reports
Dunlop worldbeaters advertising concept research
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
November 1, 1976
Research Reports
The Denovo tyre and the female role in decision-making about cars
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
April 3, 1974
Research Reports
De Novo
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
February 1, 1978
