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Motorists attitudes to Firestone Tyres

Date of publication: October 2, 1977

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Previous research for Firestone has been limited to a simple monitor of awareness and other basic market data. This research was designed to provide deeper and richer information on motorists and their attitudes to Firestone which can be used for the advertising development and general management insight. 

CRAM/Peter Cooper Archive

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Research Reports

Dunlop worldbeaters advertising concept research

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

November 1, 1976

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Citation

, C. (1976a, November 01). Dunlop worldbeaters advertising concept research. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/dunlop-worldbeaters-advertising-concept-research


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The Denovo tyre and the female role in decision-making about cars

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

April 3, 1974

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Citation

, C. (1974a, April 03). The Denovo tyre and the female role in decision-making about cars. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/the-denovo-tyre-and-the-female-role-in-decision-making-about-cars


Research Reports

De Novo

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

February 1, 1978

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Citation

, C. (1978a, February 01). De Novo . ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/de-novo-


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Citation

, C. (1977a, October 02). Motorists attitudes to Firestone Tyres. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/de-novo-