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Motorists attitudes to Firestone Tyres

Date of publication: October 2, 1977

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Previous research for Firestone has been limited to a simple monitor of awareness and other basic market data. This research was designed to provide deeper and richer information on motorists and their attitudes to Firestone which can be used for the advertising development and general management insight. 

CRAM/Peter Cooper Archive

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, C. (1977a, October 02). Motorists attitudes to Firestone Tyres. ANA - ESOMAR. Retrieved July 31, 2025, from


https://ana.esomar.org/documents/de-novo-