Abstract:
Previous research for Firestone has been limited to a simple monitor of awareness and other basic market data. This research was designed to provide deeper and richer information on motorists and their attitudes to Firestone which can be used for the advertising development and general management insight.
This could also be of interest:
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Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
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Catalogue: CRAM/Peter Cooper Archive Collection
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Research Reports
De Novo
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
February 1, 1978
