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Videos

Digital DNA: If Your Data Could Talk?

Traditionally, when we think of research, we reflect on qualitative and quantitative techniques such as interviews and surveys. These techniques are invaluable; for years they have been providing rich bilateral streams of data and insights. However,...

Catalogue: Congress 2023
Author: Patrick Fagan
Company: KUBIK Intelligence
September 28, 2023
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Citation

Fagan, P. (2023a, September 28). Digital DNA: If Your Data Could Talk?. ANA - ESOMAR. Retrieved April 27, 2025, from


https://ana.esomar.org/documents/digital-dna-if-your-data-could-talk-12191


Videos
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Citation

Fagan, P. (2021a, October 25). Techno-Telepathy. ANA - ESOMAR. Retrieved April 27, 2025, from


https://ana.esomar.org/documents/techno-telepathy


Videos

Using the real behaviour behind Big Data to improve participant quality

We'll look at the psychology behind technology to show how big data is used to get closer to people's real behaviour. Brands use the wealth of information in digital footprints to reach consumers - we can use it to find the best people for research.

Catalogue: Fusion 2019
Authors: Hugh Carling, Patrick Fagan
Company: Liveminds
November 10, 2019
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Citation

Carling and Fagan (2019a, November 10). Using the real behaviour behind Big Data to improve participant quality. ANA - ESOMAR. Retrieved April 27, 2025, from


https://ana.esomar.org/documents/using-the-real-behaviour-behind-big-data-to-improve-participant-quality-10865


Videos

Build, measure, learn

It’s said that 95% of all purchasing decisions are not made consciously. In other words, brands that evoke our emotions always win. When it comes to designing a content-marketing campaign, there’s no such thing as a bad emotion! We’ll...

Catalogue: Congress 2017: Visionary
Authors: Patrick Fagan, Sally Wu
November 27, 2017
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Citation

Fagan and Wu (2017a, November 27). Build, measure, learn. ANA - ESOMAR. Retrieved April 27, 2025, from


https://ana.esomar.org/documents/build-measure-learn-9177


Videos

The science of engagement

How do consumers interact with different forms of news content online? How engaged are users to various forms of Native content, which is now an $8 billion industry? Does the same piece of content incite different reactions from readers in Singapore...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Andrew Tenzer, Sally Wu, Patrick Fagan
June 15, 2016
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Citation

Tenzer, Wu and Fagan (2016a, June 15). The science of engagement. ANA - ESOMAR. Retrieved April 27, 2025, from


https://ana.esomar.org/documents/the-science-of-engagement