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Digital DNA: If Your Data Could Talk?

Date of publication: September 28, 2023

Catalogue: Congress 2023

Company: KUBIK Intelligence

Author: Patrick Fagan

Abstract:

Traditionally, when we think of research, we reflect on qualitative and quantitative techniques such as interviews and surveys. These techniques are invaluable; for years they have been providing rich bilateral streams of data and insights. However, they also come with a wealth of biases, and can exhaust entire departmental budgets

Patrick Fagan

Author

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Research Papers

Digital DNA: If Your Data Could Talk?

Catalogue: Congress 2023

Authors: Patrick Fagan, Vanja Ljevar

 

September 28, 2023

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Citation

Fagan and Ljevar (2023a, September 28). Digital DNA: If Your Data Could Talk?. ANA - ESOMAR. Retrieved March 18, 2025, from


https://ana.esomar.org/documents/digital-dna-if-your-data-could-talk


Research Papers

Big talk, small talk

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place

Author: Monty Alexander

 

June 15, 1996

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Citation

Alexander, M. (1996a, June 15). Big talk, small talk. ANA - ESOMAR. Retrieved March 18, 2025, from


https://ana.esomar.org/documents/big-talk-small-talk


Research Papers

This could be heaven

Catalogue: WM3 2007

Author: John H. Faasse

 

June 3, 2007

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Citation

Faasse, J. H. (2007a, June 03). This could be heaven. ANA - ESOMAR. Retrieved March 18, 2025, from


https://ana.esomar.org/documents/this-could-be-heaven


  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
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Citation

Fagan, P. (2023a, September 28). Digital DNA: If Your Data Could Talk?. ANA - ESOMAR. Retrieved March 18, 2025, from


https://ana.esomar.org/documents/this-could-be-heaven