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Research papers

The AMAI system of classifying households by socio-economic level

This paper aims to inform marketers and researchers interested in Mexico's market about how the Mexican Association of Research and Public Opinion Agencies (AMAI) has dealt with the problem of defining a common ground where all parties involved...

Catalogue: Latin America 2002
Author: Adrian Villegas Carrasco
May 12, 2002
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Citation

Carrasco, A. V. (2002a, May 12). The AMAI system of classifying households by socio-economic level . ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/the-amai-system-of-classifying-households-by-socio-economic-level-


Research papers

The sound of silence (Portuguese)

This paper presents the results of research carried out amongst the youth populations in three countries (Brazil, Venezuela and Mexico) utilizing four brands that are, at the same time, sufficiently international and also important for the youth...

Catalogue: Latin America 2001
Authors: Jaime Troiano, Walter Costa, Sérgio Guardado
May 1, 2001
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Citation

Troiano, Costa and Guardado (2001a, May 01). The sound of silence (Portuguese). ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/the-sound-of-silence-portuguese-


Research papers

From pillage to association (Spanish)

This paper examines the recent changes with respect to Spain’s image in Latin America, related to its prominent position as foreign investor in the region. The interest of this topic lies in several aspects. The first is macroeconomic and...

Catalogue: Latin America 2001
Authors: Gastón Martínez Heres, Paulo Carramenha
May 1, 2001
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Citation

Heres and Carramenha (2001a, May 01). From pillage to association (Spanish). ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/from-pillage-to-association-spanish-


Research papers

New economy, new marketing, new research

This Conference addresses the future of Market Research and what we can do to enhance our role in these new times when so many areas are being redefined.

Catalogue: Latin America 2001
Author: José Ignacio Wert
May 1, 2001
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Citation

Wert, J. I. (2001a, May 01). New economy, new marketing, new research. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/new-economy-new-marketing-new-research


Research papers

From pillage to association

This paper examines the recent changes with respect to Spain’s image in Latin America, related to its prominent position as foreign investor in the region. The interest of this topic lies in several aspects. The first is macroeconomic and...

Catalogue: Latin America 2001
Authors: Gastón Martínez Heres, Paulo Carramenha
May 1, 2001
×

Citation

Heres and Carramenha (2001a, May 01). From pillage to association. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/from-pillage-to-association


Research papers

Hispanic Internet usage in perspective

Is there a Hispanic Internet model? Do Mexicans behave the same as Hispanics in the United States or Spaniards in Europe? Are there any correlations between culture and online behavior? How much do the socio-demographics of a country affect online...

Catalogue: Latin America 2001
Authors: Jim Hatch, Sigisbert Ratier
May 1, 2001
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Citation

Hatch and Ratier (2001a, May 01). Hispanic Internet usage in perspective. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/hispanic-internet-usage-in-perspective


Research papers

eCommerce: A necessity without a market?

A high rate of Internet penetration does not itself ensure the development of eCommerce. All companies dealing with this issue must commit themselves to understanding the principles underlying any possible commercial strategy on Internet. This study...

Catalogue: Latin America 2001
Author: Alain Mizrahi
May 1, 2001
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Citation

Mizrahi, A. (2001a, May 01). eCommerce: A necessity without a market?. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/ecommerce-a-necessity-without-a-market-


Research papers

Young people and information technology in Latin America

This paper describes some of the perceptions and attitudes of Latin American teenagers towards their lives and specifically explores their attitudes towards information technology. It reports the existence of several segments of young people and...

Catalogue: Latin America 2001
Authors: Ney Luiz Silva, Nelsom Marangoni
May 1, 2001
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Citation

Silva and Marangoni (2001a, May 01). Young people and information technology in Latin America. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/young-people-and-information-technology-in-latin-america


Research papers

How to capitalize from the new e-conomy in Latin America

The paper presents new data from the four main Latin American economies (Argentina, Brazil, Colombia, Mexico) on what people really feel about the Internet, how they use it, and their motivations and concerns. It describes the defining...

Catalogue: Latin America 2001
Authors: Rosi Ware, Michelle de Montigny
Company: KANTAR TNS Malaysia
May 1, 2001
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Citation

Ware and de Montigny (2001a, May 01). How to capitalize from the new e-conomy in Latin America. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/how-to-capitalize-from-the-new-e-conomy-in-latin-america