Back

Hispanic Internet usage in perspective

Date of publication: May 1, 2001

Catalogue: Latin America 2001

Authors: Jim Hatch, Sigisbert Ratier

Abstract:

Is there a Hispanic Internet model? Do Mexicans behave the same as Hispanics in the United States or Spaniards in Europe? Are there any correlations between culture and online behavior? How much do the socio-demographics of a country affect online behavior? This paper presents the results of home-based panel research in Mexico, Spain, and Hispanics in the United States to identify correlations in demographics and trends in behavior that may indicate a Hispanic Internet model.

Jim Hatch

Author

This is a long description of some author details.

Sigisbert Ratier

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Consumer usage patterns of the Internet and traditional media

Catalogue: Seminar 1998: Towards Total Communications Strategies

Author: Jane H. Mulligan

 

October 20, 1998

×

Citation

Mulligan, J. H. (1998a, October 20). Consumer usage patterns of the Internet and traditional media. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/consumer-usage-patterns-of-the-internet-and-traditional-media


Research Papers

The Internet

Catalogue: Ethnic Marketing 2000

Author: Reynaldo Caudillo

 

July 1, 2000

×

Citation

Caudillo, R. (2000a, July 01). The Internet. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/the-internet


Research Papers

Understanding Hispanic consumers in the United States

Catalogue: Ethnic Marketing 2000

Author: Henry Adams-Esquivel

Company: KANTAR TNS Malaysia

July 1, 2000

×

Citation

Adams-Esquivel, H. (2000a, July 01). Understanding Hispanic consumers in the United States. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/understanding-hispanic-consumers-in-the-united-states


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Hatch and Ratier (2001a, May 01). Hispanic Internet usage in perspective. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/understanding-hispanic-consumers-in-the-united-states