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Hispanic Internet usage in perspective

Date of publication: May 1, 2001

Catalogue: Latin America 2001

Authors: Jim Hatch, Sigisbert Ratier

Abstract:

Is there a Hispanic Internet model? Do Mexicans behave the same as Hispanics in the United States or Spaniards in Europe? Are there any correlations between culture and online behavior? How much do the socio-demographics of a country affect online behavior? This paper presents the results of home-based panel research in Mexico, Spain, and Hispanics in the United States to identify correlations in demographics and trends in behavior that may indicate a Hispanic Internet model.

Jim Hatch

Author

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Sigisbert Ratier

Author

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Hatch and Ratier (2001a, May 01). Hispanic Internet usage in perspective. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/understanding-hispanic-consumers-in-the-united-states