Resources Library by ANA

The terrorist bombing of the World Trade Center

A research project undertaken for the owners/operators of the World Trade Center investigated the multiple impacts of the terrorist bombing on various constituent groups. A combination of qualitative, quantitative and secondary research was used to...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Authors: Carol Marcus, Michael Cohen

September 1, 1994

The 1993 UIPP public opinion campaign

UIPP, the french national agrochemical association launched in 1993 a communication campaign on the theme "When you protect plants, you also protect humans". This campaign was on TV last summer and in the magazines during the autumn. The objective...

Catalogue: Seminar 1994: From Farmer To Consumer

Author: Isabelle Montigaud

June 15, 1994

New environmental challenges for the agricultural input industries in the European Union

This paper will identify possible environmental policies aiming to reduce agricultural pollution and how they will affect farming decisions. Specifically, emphasis will be put on the impacts of those policies in combination with the CAP-reform on the...

Catalogue: Seminar 1994: From Farmer To Consumer

Author: Alberto Garrido

June 15, 1994

Andrex comes out of the closet

This paper deals with brand extensions. It looks at one of the largest brands in the UK and how it has been extended in four separate ways. It looks at the rationale for each extension and the problems that each one faced. Using the research...

Catalogue: Seminar 1994: Building Successful Brands

Authors: Adrienne Yentis, Julian R. Bond

June 15, 1994

Will the E.C./C.A.P. semi-compulsory set-aside scheme lead to a musical chairs dance among machinery manufacturers?

Combine harvester sales can be linked to total arable area, the changes in the cropping patterns, the number of holdings (and the changes in farm size), farmers’ incomes and expected priorities in their investment decisions. At New Holland we...

Catalogue: Seminar 1994: From Farmer To Consumer

Author: Alfons-Pierre Ameel

June 15, 1994

The common agricultural policy

This paper examines the impact of the GATT agreement and concludes that its direct impact will be minimal. More important is the establishment of a framework that will serve as a basis for GATT Mark II for agriculture from 2003. The current GATT will...

Catalogue: Seminar 1994: From Farmer To Consumer

Author: Tony M. Houghton

June 15, 1994

The best is yet to come

Since the introduction of the counter sorter in the 1950's the use of computers in MR has developed from an occasional tool into an integral part of much of the research process. It is evident, however, that the computer is not merely 'useful' in the...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future

Author: A. E.V. Dent

September 1, 1993

The contribution of market research to the Para-Olympic games

In this paper we deal with the challenge of the Para-Olympic Games of Barcelona 92. We analyse the attitudes of fear or recoil from people towards disabled and set out a research plan to estimate these feelings. We also talk about the way to get...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future

Authors: Agusti Mezquida, Juan S. Alós

September 1, 1993

The clash between politics and the market

This paper examines the current Sunday trading laws in England and Wales and the conflict which has arisen between the restrictions imposed by that legislation and the demands of the market. Using extensive evidence from public opinion surveys,...

Catalogue: Seminar 1993: Maximising Retail Sales In Recession

Authors: Andrew Currie, Rachel Turner

Company: Ipsos MRBI

June 15, 1993