The 1993 UIPP public opinion campaign

Date of publication: June 15, 1994

Abstract:

UIPP, the french national agrochemical association launched in 1993 a communication campaign on the theme "When you protect plants, you also protect humans". This campaign was on TV last summer and in the magazines during the autumn. The objective was to sensitize the public to the necessity of protecting plants to get safe and various food. The first results are very positive.

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