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Research papers

Mixed research techniques for a mixed economy

The paper describes the changes in the radio market and explores the implications for joint industry measurement in the future. The main issues that must be considered in setting out the scope of the measurement solution are outlined, and the main...

Catalogue: ARF/ESOMAR Worldwide Radio 2001
Authors: Tony Twyman, Chris Mundy
Company: British Broadcasting Corporation (BBC)
April 1, 2001

Research papers

Radio research for the 21st century

This paper describes the testing and implementation of the new RAJAR audience research contract in the United Kingdom.

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Authors: Peter Jenkins, Lynne Robinson, Tony Twyman, Tony Wearn
Company: British Broadcasting Corporation (BBC)
June 15, 1999

Research papers

Measuring small audiences

This paper identifies the different ways in which media developments lead to ever smaller audiences being examined within people meter systems. The consequent unreliability of much people meter data is assessed and strategies proposed for dealing...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Authors: Tony Twyman, Steve Wilcox
June 15, 1998

Research papers

A radio research design for the 21st century

The paper reviews the work of a technical group designing a new specification for industry radio research. The group represents commercial broadcasters, public sector broadcasters, and advertisers and/or agencies. The paper discusses the limitations...

Catalogue: 2nd Radio Research Symposium
Authors: Lynne Robinson, Tony Twyman, Tony Wearn
June 15, 1997

Research papers

The variability of audience measurement data and how to live with it

The paper reviews the concept of sampling error applied to various methods of sampling and television panels in particular.Approaches are described for calculating sampling errors in relation to: Programme/Commercial Break Ratings Commercial...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Tony Twyman, Steve Wilcox
June 15, 1996

Research papers

Not only what you do, but how you do it

Radio listening varies widely in terms of context and therefore, in quality and importance to the respondent and in accessibility to memory. On top of the core listening associated with regular behaviour choice and high motivation is a great deal of...

Catalogue: Radio Research Symposium 1995
Author: Tony Twyman
July 1, 1995

Research papers

Media research: From Jurassic Park to 2001+

This paper considers how media research should develop in the context of the changes affecting the major media. It describes the major influences and concerns which are having an impact on the mass consumer media and highlights the limitations of...

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Authors: Roger Gane, Tony Twyman
June 15, 1994

Research papers

What peoplemeters can measure

Peoplemeters are conventionally described as measuring minute by minute audiences viewing television transmissions. This raises issues of the meaning of “viewing”, the definition of a minute audience and what kind of audiences are to be...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Tony Twyman
May 1, 1994

Research papers

Towards a European standard for television audience measurement

The paper discusses the way in which new media are likely to develop in the immediate future and considers the implications of these changes for audience measurement systems across the European market. Existing systems are largely designed for...

Catalogue: Seminar 1988: Media And Media Research
Author: Tony Twyman
June 15, 1988