Mixed research techniques for a mixed economy
The paper describes the changes in the radio market and explores the implications for joint industry measurement in the future. The main issues that must be considered in setting out the scope of the measurement solution are outlined, and the main measurement methodologies are evaluated in the light of these. The authors believe that no single measurement technique is likely to present a complete solution and that therefore mixed research systems will be required. Consideration is given to the forms that mixed systems may take and the preparatory research that will be necessary before they can be designed.
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