Abstract:
The paper describes the changes in the radio market and explores the implications for joint industry measurement in the future. The main issues that must be considered in setting out the scope of the measurement solution are outlined, and the main measurement methodologies are evaluated in the light of these. The authors believe that no single measurement technique is likely to present a complete solution and that therefore mixed research systems will be required. Consideration is given to the forms that mixed systems may take and the preparatory research that will be necessary before they can be designed.
This could also be of interest:
Research Papers
End consumption of cement and ready mixed concrete
Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research
Authors: Wim Kramer, Will J. A. Nelissen
 
June 15, 1994
Research Papers
Exposure data for online media in a mixed media planning database
Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Authors: Gerhard Faehling, Johannes Schneller
Company: Institut für Demoskopie Allensbach GmbH
June 14, 2004
Research Papers
Measuring and optimising the effectiveness of mixed media campaigns
Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV
Authors: Arie K. den Boon, Suzanne M.A. Bruin, Theo J.F. van de Kamp
 
June 23, 2005
![The documents and videos are available for ESOMAR members only!](/static/img/ana_document_bg.png)