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Research papers

Research among travel agents

"Retailer" research among travel agents is much-practised but rarely published except in the form of promotional references. This paper takes the opportunity of quoting from two fully published enquiries (albeit old ones) to examine the field, since...

Catalogue: Seminar 1967: Travel and Tourism
Author: A. D. Wilson
June 15, 1967
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Citation

Wilson, A. D. (1967a, June 15). Research among travel agents. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/research-among-travel-agents


Research papers

Conclusive remarks on the last day

When trying to link the results that our group arrived at to the theme of this Seminar, I want to call your attention to the following. I am very content to find that we, while trying to establish the design for the post-test, almost unanimously...

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Author: John Knecht
June 15, 1967
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Citation

Knecht, J. (1967a, June 15). Conclusive remarks on the last day. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/conclusive-remarks-on-the-last-day


Case studies

Forecasting results of an advertising campaign

Is it possible today for a firm which is thinking of devoting a considerable sum to the financing of an advertising campaign to obtain a fairly accurate forecast of tho results of the campaign either from its publicity department or its advertising...

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Author: Nicolas Steinberg
June 15, 1967
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Citation

Steinberg, N. (1967a, June 15). Forecasting results of an advertising campaign. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/forecasting-results-of-an-advertising-campaign


Research papers

The motivation and fears of flight

I am going to report to you on some of the central results of a multi-country psychological study on flight motivation and behaviour. Since it turned out that the phenomenon of fear plays one of the most important and, if I may say, also the most...

Catalogue: Seminar 1967: Travel and Tourism
Author: Ferenc Schuch
June 15, 1967
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Citation

Schuch, F. (1967a, June 15). The motivation and fears of flight. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/the-motivation-and-fears-of-flight


Research papers

The development and use of a model of the decision making process

Travel research is surely one of the most complex forms of consumer research that faces any company. Identification of a "product class" , brands and types within such a segmented field is a formidable problem. We have been fortunate in having the...

Catalogue: Seminar 1967: Travel and Tourism
Authors: Douglas J. Johnson, John L. Peate
June 15, 1967
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Citation

Johnson and Peate (1967a, June 15). The development and use of a model of the decision making process. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/the-development-and-use-of-a-model-of-the-decision-making-process


Research papers

Comments on mr. T. C. Lockwood's paper

I would like to comment on Mr. Lockwood's paper. I appreciate his attempt to base his paper upon published empirical evidence. It is not our purpose here to go through a detailed analysis of every statement made by Mr. Lockwood but I would like to...

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Author: Jacques E. Andriessens
June 15, 1967
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Citation

Andriessens, J. E. (1967a, June 15). Comments on mr. T. C. Lockwood's paper. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/comments-on-mr-t-c-lockwood-s-paper


Research papers

A multi-method study on a special type of tourism

The present paper deals with the main problems, experiences and results of a complex of surveys carried through at the Institute for Transport, Tourism and Regional Science at The School of Business Administration in Copenhagen, in cooperation with...

Catalogue: Seminar 1967: Travel and Tourism
Author: Ejler Alkjaer
June 15, 1967
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Citation

Alkjaer, E. (1967a, June 15). A multi-method study on a special type of tourism. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/a-multi-method-study-on-a-special-type-of-tourism


Research papers

What do we know about how advertising works?

The question "how does advertising work?" seems to be raised more and more often in connection with research into advertising. There is increasing awareness that a number of advertising research methods in common use imply very different assumptions...

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Author: Timothy Joyce
June 15, 1967
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Citation

Joyce, T. (1967a, June 15). What do we know about how advertising works?. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/what-do-we-know-about-how-advertising-works-


Research papers

The German tourism

The subject of this paper is a double one. The first intention is to try to find out what the Germans have done and are doing as far as travel and tourism is concerned and in the second part of this paper I want to develop some ideas of what might be...

Catalogue: Seminar 1967: Travel and Tourism
Author: Günter Lott
June 15, 1967
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Citation

Lott, G. (1967a, June 15). The German tourism . ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/the-german-tourism-