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Research among travel agents

Date of publication: June 15, 1967

Catalogue: Seminar 1967: Travel and Tourism

Author: A. D. Wilson

Abstract:

"Retailer" research among travel agents is much-practised but rarely published except in the form of promotional references. This paper takes the opportunity of quoting from two fully published enquiries (albeit old ones) to examine the field, since public discussion is always valuable.

A. D. Wilson

Author

This is a long description of some author details.

Research Papers

Measuring the promotional effectiveness of national tourist organisations

Catalogue: Seminar 1967: Travel and Tourism

Authors: Robert Irvine, Ronald E. Walpole

 

June 15, 1967

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Citation

Irvine and Walpole (1967a, June 15). Measuring the promotional effectiveness of national tourist organisations. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/measuring-the-promotional-effectiveness-of-national-tourist-organisations


Research Papers

The practical application of package-goods marketing to international travel

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research

Authors: John R. Williams, Alan Wolfe

Company: Ogilvy

September 1, 1970

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Citation

Williams and Wolfe (1970a, September 01). The practical application of package-goods marketing to international travel. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/the-practical-application-of-package-goods-marketing-to-international-travel


Research Papers

Summary

Catalogue: Seminar 1967: Travel and Tourism

Author: Werner Wyss

 

June 15, 1967

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Citation

Wyss, W. (1967a, June 15). Summary. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/summary


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Citation

Wilson, A. D. (1967a, June 15). Research among travel agents. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/summary