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Research among travel agents

Date of publication: June 15, 1967

Catalogue: Seminar 1967: Travel and Tourism

Author: A. D. Wilson

Abstract:

"Retailer" research among travel agents is much-practised but rarely published except in the form of promotional references. This paper takes the opportunity of quoting from two fully published enquiries (albeit old ones) to examine the field, since public discussion is always valuable.

A. D. Wilson

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Hodgson, M. (1987a, November 25). Qualitative research and travel publication design . ANA - ESOMAR. Retrieved June 23, 2025, from


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O’Brien, K. (1991a, June 15). The European business travel market. ANA - ESOMAR. Retrieved June 23, 2025, from


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Citation

Wilson, A. D. (1967a, June 15). Research among travel agents. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-european-business-travel-market