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Comments on mr. T. C. Lockwood's paper

Date of publication: June 15, 1967

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works

Author: Jacques E. Andriessens

Abstract:

I would like to comment on Mr. Lockwood's paper. I appreciate his attempt to base his paper upon published empirical evidence. It is not our purpose here to go through a detailed analysis of every statement made by Mr. Lockwood but I would like to single out a number of them which are indicative of his finking.

Jacques E. Andriessens

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Research Papers

Continuous advertising research as a decision making instrument

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising

Author: Jacques E. Andriessens

 

June 1, 1966

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Citation

Andriessens, J. E. (1966a, June 01). Continuous advertising research as a decision making instrument. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/continuous-advertising-research-as-a-decision-making-instrument


Research Papers

Comments on the first session

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa

Author: Jacques E. Andriessens

 

June 15, 1973

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Citation

Andriessens, J. E. (1973a, June 15). Comments on the first session. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/comments-on-the-first-session


Research Papers

Conclusion

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works

Author: Jacques E. Andriessens

 

June 15, 1967

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Citation

Andriessens, J. E. (1967a, June 15). Conclusion. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/conclusion


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Citation

Andriessens, J. E. (1967a, June 15). Comments on mr. T. C. Lockwood's paper. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/conclusion