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Comments on mr. T. C. Lockwood's paper

Date of publication: June 15, 1967

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works

Author: Jacques E. Andriessens

Abstract:

I would like to comment on Mr. Lockwood's paper. I appreciate his attempt to base his paper upon published empirical evidence. It is not our purpose here to go through a detailed analysis of every statement made by Mr. Lockwood but I would like to single out a number of them which are indicative of his finking.

Jacques E. Andriessens

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Citation

Andriessens, J. E. (1967a, June 15). Comments on mr. T. C. Lockwood's paper. ANA - ESOMAR. Retrieved August 02, 2025, from


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