Abstract:
I would like to comment on Mr. Lockwood's paper. I appreciate his attempt to base his paper upon published empirical evidence. It is not our purpose here to go through a detailed analysis of every statement made by Mr. Lockwood but I would like to single out a number of them which are indicative of his finking.
This could also be of interest:
Research Papers
Comments on mr. Knappert's paper
Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: Yola Laupheimer
 
May 1, 1968
Research Papers
Comments on mr. Drakeford's paper
Catalogue: Seminar 1970: Attitude And Motivation Research
Author: Gordon Haymes
 
February 1, 1970
Research Papers
Comments on mr. Stapel's paper
Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Author: Erik Lohmann
 
June 15, 1967
