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Mirror, mirror on the wall

If we define the client as anyone without whom a business wouldn’t exist, there is a group of people that are very important to marketing research but are ironically overlooked. In this presentation we treat the respondents with the same...

Catalogue: Congress 2015: Revelations
Authors: Kristin Hickey, Hetta Bramley, Vangelis Skouras
June 15, 2015

Research reports

Global Prices Study 2018

The ESOMAR Global Prices Study is run every two years and provides insights into the price of research around the world. For example, the differences in pricing that exist between countries, between types of projects, and over time. This iteration of...

Catalogue: ESOMAR Global Prices Study
Author: ESOMAR B.V.
September 20, 2018

Research papers

A socio-economic standard system of classification of respondents

Brazil may well be the country with the largest experience of using a uniform socio-economic classification system in the world. It adopted one such system in 1970, as a result of the recommendation proposed by a panel nominated by the National...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Pergentino Mendes de Almeida
September 1, 1998

Research papers

Research into the industrial market

From a general point of view the object of market research is to provide information for the industrial producer of a product or service as to the quantitative needs of consumers and the role that this product or service can hope to fulfil in the...

Catalogue: The European Marketing Research Review 1970
Author: Maurice Pariat
June 15, 1970

Research papers

Looking under the hood of CSR

Companies are investing in it, consumers demanding it, pundits applauding it . . . but what does Corporate Social Responsibility (CSR) really mean: to consumers as opposed to shareholders? Does it encompass fair pay to women? Reducing the carbon...

Catalogue: Congress 2009: Leading The Way
Author: Martin Oxley
Companies: BuzzBack Market Research, Nestlé
September 22, 2009

Research papers

Consumption, business cycles and consumer politics

The report presents survey results from projects by the "Forschungsstelle fur empirische Sozialokonomik", since 1968, the fieldwork of which was done by commercial institutes. One of the main topics are results from regular surveys in the field of...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: B. Biervert, H. P. Haarland, H. J. Niessen
September 1, 1972