Abstract:

Global Prices Study 2012 is an essential element of any reference library, on the supplier or the buyer side, as a guide to the planning and purchasing of market research. This comparative analysis of the relative pricing of different types of research projects by methodology, country and region is one of the most important biennial benchmarks in our industry. The study findings are based on quotes provided by 633 agencies across 106 countries. The bids were submitted in response to a standardized set of projects comprising five consumer research projects (three quantitative, one qualitative, and one utilizing online communities), one B2B project, and a set of commercial tariffs for staff time and a presentation. The fieldwork was conducted between 3 April and 26 June 2012.

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