Abstract:

The ESOMAR Global Prices Study is run every two years and provides insights into the price of research around the world. For example, the differences in pricing that exist between countries, between types of projects, and over time. This iteration of the project is based on quotes provided by 636 agencies across 116 countries. In terms of market research spend on surveys and qualitative research; the agencies taking part in this study represent over 30% of the total amount spent on market research, according to the 2017 ESOMAR Global Market Research Report. The project is based on a set of example projects, with participating agencies submitting bids. This year, quotes were submitted in response to a standardised set of seven projects; six consumer research projects (three quantitative, two qualitative, and one utilising social media research), one B2B project, and a set of commercial tariffs for staff time and a presentation. Although the fieldwork was conducted in a variety of currencies, the study is reported in US Dollars (unless specifically indicated otherwise), using exchange rates from May 2018. The data was collected between March and June 2018.

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