Resources Library by ANA

The Nipo-agrimonitor

The paper consists of two parts: 1. Part one describes the starting point of the Agrimonitor. This starting point is strongly connected with the understanding of and experience with some features of Dutch agricultural research in general and the...

Catalogue: Seminar 1987: Identifying Change in European Agriculture

Authors: Thieu H. Hendrinks, Elzo M. Boerema

Company: NIPO

June 15, 1987

The marketing of a marketing research agency

The author proposed a number of theses, concerning the marketing of the marketing research profession. Based on his experience with INTER/VIEW Holland, he provided a number of practical guidelines for developing a marketing oriented research...

Catalogue: Seminar 1987: Strategies For Service Management

Author: Frans Goudart

Company: Burke, Inc.

June 15, 1987

The validity of radio measurement

Radio audience measurement is normally undertaken by means of quarter- hour-diary research. This type of measurement provides the ordinary 'ratings' that are being used for media planning as well as for programme evaluation. This data provides no...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Authors: Jan van Lil, Leendert van Meerem

June 15, 1987

Some results and experiences of a new consumer panel technique

The modem means of tele-communication and the rapidly decreasing prices of home computers allow for a new method of consumer panel research: tele-interview. Consumers are being interviewed following a very user friendly procedure which requires per...

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions

Authors: Emiel P. M. Bon, Leo van Doorn

Company: NIPO

June 15, 1987

Dutch savings bank on their way to a national identity

At present there are 35 wholly independent Spaarbanken in the Netherlands. "Spaarbanken" mean savings banks, but in this case the stress is laid upon the name "Spaarbanken" and therefore we will keep using this name in our paper.) In spite of several...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Author: Evert W. H. Lammers

June 15, 1986

Ethnic minorities

For reasons of clarity I limit the illustrations in this paper to culturally and linguistically different groups. The emphasis is on the comparison between the autocton Dutch and the Mediterranean group. Within the last population a distinction can...

Catalogue: Seminar 1986: Qualitative Methods Of Research

Author: Alfred E. Bronner

Company: Veldkamp Marktonderzoek

June 15, 1986

The influence of opinion polls on the outcome of the May 1986 elections in The Netherlands

Over the past few years, the author has frequently been featured on radio and television, presenting and commenting on the results of political opinion polls. The polls of May 16th and 17th as conducted by Inter/View, as well as those organized by...

Catalogue: Seminar 1986: Opinion Polls

Author: Maurice de Hond

June 15, 1986

The surprising Dutch elections Of May 21st 1986

The votes of slightly over 9,1 million Dutchmen for 2 out of 27 parties turned out different from what the samples of all pre-election surveys had told the researchers. All interest had been focussed on whether the governing coalition would keep or...

Catalogue: Seminar 1986: Opinion Polls

Authors: Ger C. Schild, Jan Stapel

Company: NIPO

June 15, 1986

A new method for the measurement of the effectiveness of poster campaigns

This paper describes a research-program that started with a check on the execution of poster campaigns. By means of samples drawn from the files of poster sites in the Netherlands each month a number of sites was checked on the presence of posters...

Catalogue: Seminar 1986: New Developments In Media Research

Author: Theo Hess

Company: NIPO

June 15, 1986