Some results and experiences of a new consumer panel technique

Company: NIPO

Abstract:

The modem means of tele-communication and the rapidly decreasing prices of home computers allow for a new method of consumer panel research: tele-interview. Consumers are being interviewed following a very user friendly procedure which requires per household the following equipment: a tv set, a telephone extension, a home computer with a disc drive, a modem and the tele-interview and communication software on diskette. The Dutch Gallup Organization NIPO B.V. has set up a panel of 1.000 Dutch households which have been provided with the necessary equipment. In the next paragraph we will explain the task of the panel member.

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