Back

Some results and experiences of a new consumer panel technique

Date of publication: June 15, 1987

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions

Company:

Authors: Emiel P. M. Bon, Leo van Doorn

Abstract:

The modem means of tele-communication and the rapidly decreasing prices of home computers allow for a new method of consumer panel research: tele-interview. Consumers are being interviewed following a very user friendly procedure which requires per household the following equipment: a tv set, a telephone extension, a home computer with a disc drive, a modem and the tele-interview and communication software on diskette. The Dutch Gallup Organization NIPO B.V. has set up a panel of 1.000 Dutch households which have been provided with the necessary equipment. In the next paragraph we will explain the task of the panel member.

Emiel P. M. Bon

Author

This is a long description of some author details.

Leo van Doorn

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Some experiences with the operation of an individuals panel

Catalogue: Seminar 1972: Panels

Authors: T. I. McGloughlin, R. J. Austin

 

June 15, 1972

×

Citation

McGloughlin and Austin (1972a, June 15). Some experiences with the operation of an individuals panel. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/some-experiences-with-the-operation-of-an-individuals-panel


Research Papers

A new technique in matching and prediction

Catalogue: ESOMAR/WAPOR Congress 1959

Author: William A. Belson

 

June 15, 1959

×

Citation

Belson, W. A. (1959a, June 15). A new technique in matching and prediction. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/a-new-technique-in-matching-and-prediction


Research Papers

A new kind of consumer panel

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"

Author: Alain Pioche

Company: Nielsen

June 15, 1992

×

Citation

Pioche, A. (1992a, June 15). A new kind of consumer panel. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/a-new-kind-of-consumer-panel


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Bon and van Doorn (1987a, June 15). Some results and experiences of a new consumer panel technique. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/a-new-kind-of-consumer-panel