Back

The marketing of a marketing research agency

Date of publication: June 15, 1987

Catalogue: Seminar 1987: Strategies For Service Management

Company:

Author: Frans Goudart

Abstract:

The author proposed a number of theses, concerning the marketing of the marketing research profession. Based on his experience with INTER/VIEW Holland, he provided a number of practical guidelines for developing a marketing oriented research operation.

Frans Goudart

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

The modern marketing researcher

Catalogue: Latin America 2006

Author: Michael Francesco Alioto

Company: Market Probe International Inc.

October 8, 2006

×

Citation

Alioto, M. (2006a, October 08). The modern marketing researcher. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-modern-marketing-researcher


Research Papers

A new concept of marketing

Catalogue: ESOMAR/WAPOR Congress 1959

Author: Bartolo Mardessich

 

June 15, 1959

×

Citation

Mardessich, B. (1959a, June 15). A new concept of marketing. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/a-new-concept-of-marketing


Research Papers

Aspects of agricultural marketing

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: David H. Pickard, Howard Biggs

 

June 15, 1976

×

Citation

Pickard and Biggs (1976a, June 15). Aspects of agricultural marketing. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/aspects-of-agricultural-marketing


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Goudart, F. (1987a, June 15). The marketing of a marketing research agency. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/aspects-of-agricultural-marketing