Resources Library by ANA

Embracing the Avalanche of Change

Predicting, particularly when it is about the future, is difficult; This was the rather quizzical comment oncemade by Nobel Laureate Niels Bohr. In our world, which is experiencing greater volatility, uncertainty,complexity and ambiguity (?VUCA?),...

Catalogue: Congress 2022: 75th Anniversary

Authors: David Smith, Adam Riley

Companies: DVL Smith Ltd, Decision Architects

September 23, 2022

Big changes will deliver a big future

The customer insight industry is at a crossroads and to continue to flourish we need to know precisely what our marketing customers expect of us. This paper will be based on an authorative survey of senior marketing decision makers, who will be...

Catalogue: Congress 2013: Think Big

Authors: David Smith, Adam Riley

Company: DVL Smith Ltd

September 26, 2013

In 2030 the best market researcher in the organisation will be the CEO!

The audience will journey to what market research will look like in 2030. For a selected number of years between 2012 and 2030, a particular development taking market intelligence to its new level is described. The fundamental shift in the market...

Catalogue: Congress 2012: Accelerating Excellence

Authors: David Smith, Elisabetta Osta

Company: DVL Smith Ltd

September 13, 2012

'There must be some way out of here' said the joker to the thief

Storytelling in business is going through a renaissance. In the last few years there has been a surge in the demand for storytelling and storytellers. Cultivating the ability to communicate effectively is one of the biggest challenges facing business...

Catalogue: Congress 2010: The Changing Face Of Market Research

Authors: Patrick Young, David Smith

Company: DVL Smith Ltd

September 15, 2010

Finding and developing new talent

There is now general agreement that market researchers need a broader skill set in order to cope with today's complex business environment. But our industry has been slow to make a breakthrough in developing training for newcomers in these wider...

Catalogue: Congress 2007: Excellence

Authors: Mario van Hamersveld, David Smith

Company: DVL Smith Ltd

September 19, 2007

How to be a future shock absorber

This paper highlights the way a more strategic approach to marketing intelligence can dramatically improve ability to predict the future. The professional marketing intelligence team (both the client and agency side) need to apply critical market and...

Catalogue: Congress 2006: Foresight

Authors: John Marinopoulos, David Smith

September 17, 2006

Consolidating the role of market research in business decision by extending our skill set into business consultancy

This paper argues that much of the frustration with market research output centres on a failure to extend our skill set into business consultancy and thereby improve our ability to enhance the quality of information-based decision-making.By extending...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business

Author: David Smith

September 19, 2004

Factoring 'intuition' into the analysis of market research evidence

In the past market research has been painted as being ‘detached’ from the decision-making process, while the ‘intuitive’ contributions from management have been billed as more engaged with what business problem solving...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Author: David Smith

Company: DVL Smith Ltd

September 14, 2003

A website a day keeps the doctor away

The Internet is growing in popularity as a source of healthcare information. This growth raises the question of whether the Internet will simply gain hold as a way of obtaining general, top-line health information of whether digital technology will...

Catalogue: ESOMAR Global Healthcare Conference 2003

Authors: Joseph Brown, David Smith

Company: DVL Smith Ltd

February 23, 2003