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How to be a future shock absorber

Date of publication: September 17, 2006

Catalogue: Congress 2006: Foresight

Authors: John Marinopoulos, David Smith

Abstract:

This paper highlights the way a more strategic approach to marketing intelligence can dramatically improve ability to predict the future. The professional marketing intelligence team (both the client and agency side) need to apply critical market and consumer evidence in a way that engages senior business decision-makers, requiring market researchers to become more confident in using a variety of analytical tools.Concrete examples of seven different roles that a market researcher aspiring to become a business research consultant needs to play are provided.

John Marinopoulos

Author

This is a long description of some author details.

David Smith

Author

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Research Papers

Building profit through innovation in property development

Catalogue: Congress 2011: Impact

Authors: John Marinopoulos, Matt Elliott, David Laffin

Company: PwC

September 18, 2011

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Citation

Marinopoulos, Elliott and Laffin (2011a, September 18). Building profit through innovation in property development. ANA - ESOMAR. Retrieved January 31, 2023, from


https://ana.esomar.org/documents/building-profit-through-innovation-in-property-development


Research Papers

Cutting the insight loss

Catalogue: Qualitative 2006

Authors: Sandrine McClure, Mark Whiting

Company: Reperes

October 8, 2006

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Citation

McClure and Whiting (2006a, October 08). Cutting the insight loss. ANA - ESOMAR. Retrieved January 31, 2023, from


https://ana.esomar.org/documents/cutting-the-insight-loss


Research Papers

Monetising NPS to drive investments in CX

Catalogue: Latin America 2020 - Insights Festival

Authors: André D'Abreu, Heitor Torres, Dana DiGregorio, Shane Baxendale

Companies: MESH Experience, LATAM Airlines Group

October 19, 2020

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Citation

D'Abreu, Torres, DiGregorio and Baxendale (2020a, October 19). Monetising NPS to drive investments in CX. ANA - ESOMAR. Retrieved January 31, 2023, from


https://ana.esomar.org/documents/monetising-nps-to-drive-investments-in-cx


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Citation

Marinopoulos and Smith (2006a, September 17). How to be a future shock absorber. ANA - ESOMAR. Retrieved January 31, 2023, from


https://ana.esomar.org/documents/monetising-nps-to-drive-investments-in-cx