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Finding and developing new talent

Date of publication: September 19, 2007

Catalogue: Congress 2007: Excellence

Company:

Authors: Mario van Hamersveld, David Smith

Abstract:

There is now general agreement that market researchers need a broader skill set in order to cope with today's complex business environment. But our industry has been slow to make a breakthrough in developing training for newcomers in these wider skills. This presentation which includes findings from interviews with specialists in training and development in marketing intelligence from around the world reviews what needs to be done to trigger the breakthrough we now urgently need.

Mario van Hamersveld

Author

This is a long description of some author details.

David Smith

Author

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van Hamersveld and Smith (2007a, September 19). Finding and developing new talent. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/data-gathering-and-forecasting-difficulties-in-the-developing-countries