Abstract:
There is now general agreement that market researchers need a broader skill set in order to cope with today's complex business environment. But our industry has been slow to make a breakthrough in developing training for newcomers in these wider skills. This presentation which includes findings from interviews with specialists in training and development in marketing intelligence from around the world reviews what needs to be done to trigger the breakthrough we now urgently need.
Research Papers
Training the next generation
Catalogue: Congress 2007: Excellence
Author: Mike Cooke
Company: GfK
September 19, 2007
Research Papers
Scalpel or hand grenade?
Catalogue: Congress 2007: Excellence
Authors: Subhransu Rout, Sangeeta Gupta
 
September 19, 2007
Research Papers
In search of excellence
Catalogue: Congress 2007: Excellence
Author: Peter Cooper
Company: QRi Consulting Ltd.
September 19, 2007
