Resources Library by ANA

Decoding the Thing and I with AI

What makes one minty toothpaste stand out from the other?Is it just the fact that it cleans your teeth? Far from it. Function is but one dimension of the product experience that differentiates one product from the other. Consumers are not interested...

Catalogue: Asia Pacific 2024

Authors: Ansie Collier, Katherine Mendoza

Companies: MMR Research Worldwide, Haleon

November 19, 2024

New Trends on Healthcare Research in Latin America

What is the current landscape of the healthcare sector in Latin America? What are the main trends that any professional needs to be aware of if looking to conduct market research with medical audiences in this part of the world? This paper aims to...

Catalogue: Latin America 2023

Authors: Fabiola Suarez, Alberto Rosas, Laura Romero

Companies: IPSOS, Fine

April 24, 2023

Post-Covid Healthcare in Latin America

It is not difficult to set a list of the abrupt changes that we have seen in the medical practiceduring this pandemic. However, which of these changes have been merely circumstantial, andwhich are trends that will grow and consolidate over time? This...

Catalogue: Dynamic. Diverse. Digital

Authors: Diego Casaravilla, Florencia Rojo

Companies: Fine, Fine Argentina

June 20, 2022

Moving from Data-Driven to Deeper Human Understanding

We at GSK Consumer Healthcare (GSK CH) are undergoing a transformation, from being the consumerhealthcare division of GSK, to being on our way to becoming a standalone consumer health business. As such,we are transforming the way that we do business,...

Catalogue: Future-Proofing and Foresight

Authors: Liz Haas-Pietronave, James Sallows

Company: GSK

April 14, 2022

The healthy priorities project

The humanitarian health crisis in Venezuela is a widespread media topic. However, what is really going on in the country? Accounts of this drama are based on limited reports mainly from people leaving the country and international players,...

Catalogue: Latin America 2020 - Insights Festival

Authors: Diego Casaravilla, Luca Bon, Ana Maria Mendez

Companies: Fine, Toluna, Save the Children

October 19, 2020

It's time to talk

In 2019, GSK started to explore the role of an AI Self Care Coach that you can interact within a retail healthcare environment. An initiative ahead of its time and the foundation for a new digital and in-store strategic direction that is more...

Catalogue: Insights Festival 2020

Authors: Jeff Haselum, Litthya Burgin

Companies: GSK, InSites Consulting

September 15, 2020

Evolving public health England's approach to behaviour change

Flamingo used semiotic analysis and linguistic modelling to identify and compare the public and personal discourses of cancer that were creating barriers to early presentation, in order to develop future strategy and comms to overcome them.

Catalogue: Fusion 2019

Authors: Emma Munroe-Faure, Lucas Galan

Company: Flamingo

November 10, 2019

Transformation through immersion

Consumer learnings from this work have been integrated into new communications in local markets, they have supported changes in concepts, and the positioning of new projects. GSK now has a much stronger future pipeline for new generation innovation.

Catalogue: Congress 2018

Authors: Nick Leon, Mark Manning

September 23, 2018

How we used a robot to solve a very human problem

In recent years, consumer expressions of "health" and "nutrition" have shifted dramatically, driven largely by Millennials but also the growth of small local and start-up brands. Human problems normally require human solutions. Danone has had past...

Catalogue: Congress 2018

Authors: Elaine Rodrigo, Nina Rahmatallah

Company: Kantar

September 23, 2018