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Transformation through immersion

Date of publication: September 23, 2018

Catalogue: Congress 2018

Authors: Nick Leon, Mark Manning

Abstract:

Consumer learnings from this work have been integrated into new communications in local markets, they have supported changes in concepts, and the positioning of new projects. GSK now has a much stronger future pipeline for new generation innovation.

Nick Leon

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Mark Manning

Author

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Transformation through immersion

Catalogue: Congress 2018

Authors: Nick Leon, Mark Manning

 

September 23, 2018

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Citation

Leon and Manning (2018a, September 23). Transformation through immersion . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/transformation-through-immersion-


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Adding the sparkle to immersion research

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!

Author: Colleen Ryan

Company: TRA

November 18, 2015

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Citation

Ryan, C. (2015a, November 18). Adding the sparkle to immersion research. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/adding-the-sparkle-to-immersion-research


Research Papers

Marketing transformation

Catalogue: ESOMAR Congress 2001: Marketing Transformation

Author: David Smith

 

September 23, 2001

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Citation

Smith, D. (2001a, September 23). Marketing transformation. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/marketing-transformation


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Citation

Leon and Manning (2018a, September 23). Transformation through immersion . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/marketing-transformation