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Research papers

Keyboard and pen PC

CAPI is becoming a must to survive for organisations offering face-to- face fieldwork. Hardware investments constitute at least 75% of the total out of pocket initial CAPI investments. Two hardware alternatives are common in market research: the...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?
Author: Niels J. Grommé
Company: KANTAR TNS Malaysia
January 1, 1997

Research papers

Online users

The purpose of this paper is to make an appraisal of the new questions that are being raised by on-line services with regard to the measurement of their audience and site visits. It will also aim to provide concrete answers in terms of systems,...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?
Author: Marie Marchand
January 1, 1997

Research papers

Using Internet tools

This paper identifies how the tools and languages behind the World Wide Web can be used to standardise the reporting and dissemination process. In particular, the paper shows how one set of standards can be used for live, electronic, and distributed...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?
Author: Ray Poynter
January 1, 1997

Research papers

The shift to the era of the wired consumer

The lines are blurring among four huge industries: computers, consumer electronics, communications and entertainment. The relentless spread of digital electronics-converting information, sound, video, text, and images into a single stream of ones and...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?
Author: Edward O'Hara
January 1, 1997

Research papers

Internet, the meeting place

This paper describes the authors’ point of view about the importance of Qualitative Research in terms of creating new analysis tools for the understanding of the Internet consumer. The paper also describes the major findings about this issue...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?
Authors: Carlos Liz, Rui Almeida
January 1, 1997

Research papers

The next millennium

This paper reviews the impact of new technologies in the research process over the past five years and the incoming new technologies up to the next millennium. The main focus, the effect of speech-to-text Voice Recognition technology - upon the...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?
Author: Sarah Bonner
January 1, 1997

Research papers

A new generation Of CAPI

Nowadays new equipment, new software with multi-media features and new data-input techniques are available for computer-aided personal interviews (CAPI): pen and voice recording. We call these small and light pen-pads with keyboards the CAPI...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?
Author: Gerd Meier
Company: GfK
January 1, 1997

Research papers

Tales from the web

The Internet reminds me of Las Vegas, said one of the developers I interviewed when researching this paper. He was right. Like Las Vegas, the world wide web offers stunning shows of human invention and mind-boggling choices mixed with crass...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?
Author: Philippe Boutié
January 1, 1997

Research papers

New possibilities?!

“Within thirty years, we will have the technological means to create superhuman intelligence. Shortly after, the human era will be ended.” (Vernor Vinger, 1993 “The Coming Technological Singularity..,”), Impatiently looking...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?
Author: Rolf Pfleiderer
Company: Burke, Inc.
January 1, 1997