You searched for: "*"

The results has been filter on Companies containing Green Light International.
ANA has found 5 results for you, in 237 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Money, money, money

The UK and Ireland's financial sector is one of the most dynamic and innovative in the world: where credit is easy, driven largely by banks and building societies which encouraged consumers to spend, spend, spend.However, this move towards typically...

Catalogue: Qualitative 2005
Authors: Fiona Jack, Greig Burnside
Company: Green Light International
November 13, 2005
×

Citation

Jack and Burnside (2005a, November 13). Money, money, money. ANA - ESOMAR. Retrieved December 12, 2024, from


https://ana.esomar.org/documents/money-money-money


Research papers

Once upon a time there was a brand

This presentation considers the power and importance of brand and advertising stories in generating a marketplace in which we all want to participate.After all, the marketplace itself is a matrix of stories, a delicate fabric of dreams held together...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003
Authors: Lucia Rolli, Fiona Jack
Company: Green Light International
November 5, 2003
×

Citation

Rolli and Jack (2003a, November 05). Once upon a time there was a brand. ANA - ESOMAR. Retrieved December 12, 2024, from


https://ana.esomar.org/documents/once-upon-a-time-there-was-a-brand


Research papers

Qualitative research

This presentation aims at demonstrating that qualitative research is a powerful tool when a brand is faced with the complexity of differing markets. It starts with the presentation of the current situation of the Hennessy brand, explaining why it is...

Catalogue: ESOMAR Qualitative Ascending Conference 2002
Authors: Mark Whiting, Sandrine McClure
Company: Green Light International
November 10, 2002
×

Citation

Whiting and McClure (2002a, November 10). Qualitative research. ANA - ESOMAR. Retrieved December 12, 2024, from


https://ana.esomar.org/documents/qualitative-research-6001


Research papers

The future of research

Qualitative research has at its essence the search for a consumer truth, an insight into behaviour or attitude that will guide the marketer to a product positioning distinctive and relevant enough to cut through the data smog and advertising clutter...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Fiona Jack, Bas Homans
Companies: Green Light International, MARE
September 1, 2000
×

Citation

Jack and Homans (2000a, September 01). The future of research. ANA - ESOMAR. Retrieved December 12, 2024, from


https://ana.esomar.org/documents/the-future-of-research


Research papers

Researching design

This paper demonstrates the key role qualitative research has played in developing and building Kimberly-Clark’s Away From Home sector as an innovator in its field. This paper also highlights some general learning about researching design and...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Authors: Greg Bohlen, Fiona Jack
Company: Green Light International
September 1, 1999
×

Citation

Bohlen and Jack (1999a, September 01). Researching design . ANA - ESOMAR. Retrieved December 12, 2024, from


https://ana.esomar.org/documents/researching-design-