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Researching design

Date of publication: September 1, 1999

Catalogue: ESOMAR Congress 1999: The Race For Innovation

Company: Green Light International

Authors: Greg Bohlen, Fiona Jack

Abstract:

This paper demonstrates the key role qualitative research has played in developing and building Kimberly-Clark’s Away From Home sector as an innovator in its field. This paper also highlights some general learning about researching design and illustrates this with material from a recent international study undertaken by Kimberly-Clark.

Greg Bohlen

Author

This is a long description of some author details.

Fiona Jack

Author

This is a long description of some author details.

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Bohlen and Jack (1999a, September 01). Researching design . ANA - ESOMAR. Retrieved December 12, 2024, from


https://ana.esomar.org/documents/researching-the-process-of-change